Campus Challenge will resume as an AORE program in 2019 on college campuses across the nation
BOULDER, Colo. – September 13, 2018 – With support from the Outdoor Industry Association (OIA) and specifically the Outdoor Foundation (OF), the Association of Outdoor Recreation and Education (AORE) will assume ownership of the Outdoor Nation Campus Challenge (ONCC) in the fall of 2018 and will work alongside OF staff to seamlessly transition assets, knowledge and resources. The intended outcome of this partnership between OF and AORE is to continue the success of ONCC program, now led by AORE, sparking and growing outdoor communities to inspire an active outdoor lifestyle. In 2017, the program was on 93 campuses and had nearly 25,000 participants who logged more than 120,000 outdoor activities.
“We are excited to work with Outdoor Foundation on this initiative,” said Jeannette Stawski, AORE’s executive director. “We both are confident that hosting the program at AORE allows for an expansion into not only college and universities, but in the future of our municipal and military Morale, Wellness and Recreation programs. This will allow participating programs to connect with more individuals 18-24 years old and for the sponsors to connect with an ever-expanding network of first or relatively new outdoor participants.”
Together, OF and AORE recognize the power of this partnership will achieve the following:
- Help college-aged students develop a future that includes a lifetime of outdoor experiences
- Allow the campus outdoor participation work of the Outdoor Foundation to continue, deepen and evolve with a competent and relevant organization
- Build new and enhanced brand awareness and support for AORE and its mission
- Enhance AORE’s presence in the outdoor industry, elevating AORE’s advocacy work including access to public lands, and diversity, equity and inclusion for facilitated programs
- Increase reach to new members (and future workforce) in the outdoor industry via the Campus Challenge
With many outdoor programs having already launched their fall and winter programming schedules for 2018 and spring 2019, OF and AORE will use the remainder of 2018 to inform members and sponsors of the program transfer. This is to provide past and future challenge participants all the resources needed for successful engagements on their campus in 2019.
“We believe that AORE’s mission and proven track record working in the field of outdoor recreation makes them the perfect partner to lead the Campus Challenge,” said Ivan Levin, deputy director of the Outdoor Foundation. “Over the last five years, we have sparked a connection to the outdoors with thousands of college students. I am excited to see how AORE grows the program.”
The mission of the Association is to provide opportunities for professionals and students in the field of outdoor recreation and education to exchange information, promote the preservation and conservation of the natural environment, and address issues common to college, university, community, military, and other not-for-profit outdoor recreation and education programs.
About Outdoor Industry Association
Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is the leading trade association for the outdoor industry and the title sponsor of Outdoor Retailer. OIA unites and serves 1300 manufacturer, supplier, sales representative and retailer members through its focus on trade and recreation policy, sustainable business innovation and outdoor participation. For more information, visit outdoorindustry.org.
About the Outdoor Foundation
The Outdoor Foundation, the philanthropic arm of Outdoor Industry Association, is a national 501(C)(3) nonprofit organization dedicated to getting people outside for their health, the health of communities and the health of the outdoor industry. Through community investment and groundbreaking research, the Outdoor Foundation works with many partners to get more people outside more often. Visit outdoorfoundation.org for more information.