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Arc’teryx Selects JAM Collective as its Outdoor Agency of Record

January 14, 2021

Media Contact

Julie Atherton
JAM Collective

San Francisco, CA

Arc’teryx, the global design company specializing in technical high-performance outerwear and equipment, has named JAM Collective as its endemic public relations agency of record. JAM Collective is an accomplished boutique agency specializing in public relations, social media, communications, and strategic partnerships.


Empowering people to expand personal frontiers and build communities to help shape new possibilities, Arc’teryx aims to inspire optimism in the world by connecting people with the transformative power of nature.

JAM Collective will work collaboratively with Arc’teryx to build and support the brand’s communication strategy and strengthen its connection to the outdoor media landscape through product, brand and athlete/ambassador storytelling.


“JAM Collective is well-recognized for their thoughtful approach to communications,” said Verity King, Director of Brand Communications, Arc’teryx. “We believe the team at JAM will be strong partners as we continue to expand our presence in the United States and are looking forward are looking forward to sharing impactful brand stories together.”


“We have always admired Arc’teryx: its product aesthetic, design center, manufacturing practices, and technical fabrics. And the performance of its technical product is unparalleled,” said Julie Atherton, founder and owner of JAM Collective. “Its approach to creating superior performance apparel extends into the entire brand. It shows in its commitment to sustainability and its passion for testing products at home in the Coast Mountains. JAM is honored to help share Arc’teryx’s inspiring stories.”

Recently celebrating its 20th Anniversary, Atherton has built JAM Collective by approaching partnerships with creativity and seamless integration. Working alongside Atherton on the Arc’teryx account will be JAM Collective’s Amy May and Hazel Rogerson.

Arc’teryx joins the family of JAM Collective brands which include nationally and internationally recognized clients, Osprey Packs, OtterBox, prAna, Snow Peak and Vasque Footwear.

About Arc’teryx

Arc’teryx is a Canadian company based in the Coast Mountains. Our design process is connected to the real world, focused on delivering durable, unrivaled performance. Our products are distributed through more than 3,000 retail locations worldwide, including over 80 branded stores. We are problem solvers, always evolving and searching for a better way to deliver resolved, minimalist designs. Good design that matters makes lives better.

JAM Collective
Founded by Julie Atherton and based in San Francisco, California, JAM Collective focuses on strategic planning, effective social media networking and influential product placement to initiate brand visibility and further connect its clients with consumers. Over the past 20 years, JAM Collective has evolved into a versatile and accomplished public relations and media agency with an impressive roster of nationally and internationally recognized clients, all the while maintaining a deep level of client involvement. Current clients include: Osprey Packs, OtterBox, prAna, Snow Peak and Vasque Footwear.