Aqualung Group, the leading global designer and manufacturer of dive and water sports gear, recently held its first-ever Key Partner Summit at the Mandalay Bay in Las Vegas, Nevada. The immersive one-day event brought together some of Aqualung’s most prominent and influential partners to share details on its company updates and new organization, refreshed brand strategy and roadmap for 2022 and beyond. Additional regional events are also being planned to provide more personal touchpoints with Aqualung Group dealers.
“This event is just one of many strategic steps towards the realization of our new vision,” said Andrew Gritzbaugh, General Manager of Aqualung Group North America. “As a component of a robust modernization strategy, this event acts as a catalyst for continued transformation by bringing our leading partners closer and enabling the rapid advancement of key initiatives. We are very grateful for the incredibly strong engagement and continued commitment with our partners.”
The event kicked off with a keynote presentation from Gritzbaugh, who joined Aqualung Group in May 2020 as the General Manager of North America. Gritzbaugh gave attendees an inside look at the future vision for Aqualung Group and provided a roadmap for the company’s brand strategy, key initiatives, new processes, and an exclusive first look at a large range of new products hitting the market in 2022.
The day concluded with breakouts focused on key topics important to dealers, new program developments, and a raffle that awarded the grand prize winner with an all-expenses paid trip on the Aggressor Belize Liveaboard, a luxurious week-long dive trip in Belize.
The Aqualung Group product portfolio includes premier dive and swim equipment brands including Aqualung, Apeks, Omer, Aquasphere, U.S. Divers and Stohlquist. For more information, visit www.aqualung.com.