Anon, the maker of ski and snowboard helmets, goggles and accessories, will be partnering with Aspen Snowmass beginning this 2021/22 winter season. The Burlington, VT-based company will outfit Aspen Snowmass staff and ski professionals in its award-winning ski and snowboard helmets and goggles and will be featured in key retail locations in the iconic Colorado ski town.
Anon gear will be available online and in stores at the new ASPENX store and at all Four Mountain Sports locations. The Limited Edition ASPENX branded M4 goggles will be available exclusively at the ASPENX store, which will open on December 20 in Aspen’s Gondola Plaza.
“All skiers and snowboarders revere Aspen Snowmass for its deep heritage in snow sports, its commitment to progression and welcoming all skiers and snowboarders onto its slopes. For decades, Aspen has been a proving ground for our athletes and dream destination for our customers” said Mark Wakeling, Anon’s Global Business Unit Director. “It is a privilege to partner with Aspen Snowmass, and we look forward to sharing the Anon brand and our new products with Aspen’s riders on the snow this year.”
“We always aim to partner with brands that align with our own” said John Rigney, Senior Vice President – Revenue at Aspen Skiing Company. “Anon is an innovator in the space and they bring the highest quality, most progressive gear to the market year after year. We are proud to partner with them and share the best helmets and goggles on the market with our on-mountain professionals and loyal guests.”
From Olympic podiums to introducing WaveCel technology to the snowsports industry, Anon has been on a roll in recent years. Its partnership, which will continue for the next five years with one of North America’s premier ski destinations, will continue to drive the brand’s growth and momentum through 2022 and beyond.
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About Anon
Founded in 2001, Anon provides optimal vision and protection for every winter weather condition. From progressive design concepts to technical executions, Anon ensures that every helmet and goggle meets the demands of the top ski and snowboard athletes in the world. For more information on Anon, visit https://www.burton.com/us/en/c/anon.
About Aspen Snowmass
Established in 1946, Aspen Snowmass owns and operates four mountains – Snowmass, Aspen Mountain, Aspen Highlands and Buttermilk – creating premium, sustainable and transformative experiences in recreation, culture and nature. In addition, the company runs the award-winning Ski & Snowboard Schools of Aspen Snowmass, Four Mountain Sports rental and retail shops, and a collection of sustainably-sourced on-mountain food & beverage outlets. Aspen Snowmass works to drive positive social change through climate, community, and minority group advocacy and investment. For more information about Aspen Snowmass, visit www.aspensnowmass.com.
