HOW CHANGE HAPPENS:
WHY SOME SOCIAL MOVEMENTS SUCCEED WHILE OTHERS DON’T

November 9, 2018 at 12:00 p.m.

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Day 2 Industry Lunch

HOW CHANGE HAPPENS: WHY SOME SOCIAL MOVEMENTS SUCCEED WHILE OTHERS DON’T

PRESENTER: Leslie Crutchfield, Executive Director of the Global Social Enterprise Initiative (GSEI) at Georgetown University’s McDonough School of Business

Movements matter, today as much as ever. Why do certain movements succeed while others don’t? Social change expert and “How Change Happens” author Leslie Crutchfield explores some of the most dramatic social and environmental changes of the 21st century. From LGBT marriage equality and tobacco control to gun rights expansion and more. She shows why some campaigns soar while others fizzle. Leslie will reveal why pressing environmental problems like acid rain could be solved in North America, but climate action is getting stuck. And she looks in-depth at the role of business in movements, highlighting how companies can have real impact on – and also be impacted by – the major movements of our time.

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