2017 Summer Market Day 3 Activities - Outdoor Industry Association

2017 Summer Market Day 3 Activities

Friday, July 28


OUatOR ThumbnailOutdoor University

9:30 a.m.–3:00 p.m.—Marriott Downtown at City Creek

FREE professional training opportunities for all Outdoor Retailer attendees. Educational sessions are based on these tracks: Retail, Supply Chain, Trends, Brands, and Advocacy Engagement.


Public Lands Action CenterPublic Lands Action Center

10:00 a.m.–6:00 p.m.— Booth #44

Learn more about public land advocacy happenings across the country and how to get engaged as a business or individual. You will be able to take action at the show on one or more issues and also learn how to bring public lands advocacy ideas back home.


fr sustainability tentRetailer Skills Course: Second Two GEAR Training Segments: A & R

11:00 a.m.–1:00 p.m.UMOCA Auditorium
Presented by The Mann Group

A: Appeal. The best way to make the product appeal to the customer is interaction. Teaching your staff to be effective in the APPEAL phase also allows your staff to be confident in overcoming objections the customer might have.

R: Relationship. Research proves that it takes far more effort and expense to attract new customers than to retain and develop business with existing customers. In this phase we are interested in long-term RELATIONSHIPS with our customers.


Designing for RepairOIA Industry Lunch: Designing With Repair In Mind

11:30 a.m.–1:00 p.m.Marriott Downtown at City Creek, Salon D

Repairing outdoor gear since 1986, Rainy Pass Repair has seen its fair share of gear failures and has learned quite a bit about what works and what doesn’t when it comes to maintaining and repairing outdoor gear. Join us for this hour-long seminar to hear from the repair experts about what they’ve learned from over 30 years of repairing gear and how to design for durability and repair.


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OIA Member Events and Happy Hours

View OIA member events and happy hours happening at Outdoor Retailer Summer Market 2017. It’s also not too late to let us know what you and your company have planned for Outdoor Retailer.