2017 Summer Market Day 2 Activities
Thursday, July 27
7:00 a.m.–2:30 p.m.—Marriott Downtown at City Creek
FREE professional training opportunities for all Outdoor Retailer attendees. Educational sessions are based on these tracks: Retail, Supply Chain, Trends, Brands, and Advocacy Engagement.
9:00 a.m.–4:00 p.m.— Booth #44
Learn more about public land advocacy happenings across the country and how to get engaged as a business or individual. You will be able to take action at the show on one or more issues and also learn how to bring public lands advocacy ideas back home.
11:00 a.m.–1:00 p.m.—UMOCA Auditorium
Presented by The Mann Group
G: Get Involved. The key to GETTING INVOLVED with the customer is to create a comfortable environment right off the bat. Let’s take a look at how to teach our staff how to make the customers feel comfortable.
E: Edit. Help the customer get the product knowledge they need to make a smart buying decision. The first part of EDIT is gathering the right information. This requires the technical knowledge about the products and teaching our staff how to listen and learn.
11:30 a.m.–1:00 p.m.—Marriott Downtown at City Creek, Salon D
Industry leaders from Western Spirit Cycles, Wylder, Clif Bar, The North Face and REI come together on a panel moderated by OIA Government Affairs Manager Jessica Wahl to discuss how their businesses live their brand ethos, especially when taking a stand to protect public lands. Learn what measures your peers are taking to live their brand and how you can too.
4:30 p.m.–6:30 p.m.—Salt Palace to Utah State Capitol
The entire industry is invited to unite and march to the Utah State Capitol to celebrate our public lands and their importance to the outdoor industry and all Americans.
View OIA member events and happy hours happening at Outdoor Retailer Summer Market 2017. It’s also not too late to let us know what you and your company have planned for Outdoor Retailer.