2017 Summer Market Day 2 Activities - Outdoor Industry Association

2017 Summer Market Day 2 Activities

Thursday, July 27


OUatOR ThumbnailOutdoor University

7:00 a.m.–2:30 p.m.—Marriott Downtown at City Creek

FREE professional training opportunities for all Outdoor Retailer attendees. Educational sessions are based on these tracks: Retail, Supply Chain, Trends, Brands, and Advocacy Engagement.


Public Lands Action CenterPublic Lands Action Center

9:00 a.m.–4:00 p.m.— Booth #44
Learn more about public land advocacy happenings across the country and how to get engaged as a business or individual. You will be able to take action at the show on one or more issues and also learn how to bring public lands advocacy ideas back home.


fr sustainability tentRetailer Skills Course: First Two GEAR Training Segments: G & E

11:00 a.m.–1:00 p.m.UMOCA Auditorium
Presented by The Mann Group

G: Get Involved. The key to GETTING INVOLVED with the customer is to create a comfortable environment right off the bat. Let’s take a look at how to teach our staff how to make the customers feel comfortable.

E: Edit. Help the customer get the product knowledge they need to make a smart buying decision. The first part of EDIT is gathering the right information. This requires the technical knowledge about the products and teaching our staff how to listen and learn.


OIA Industry LunchOIA Industry Lunch:
Living Your Brand

11:30 a.m.–1:00 p.m.—Marriott Downtown at City Creek, Salon D

Industry leaders from Western Spirit Cycles, Wylder, Clif Bar, The North Face and REI come together on a panel moderated by OIA Government Affairs Manager Jessica Wahl to discuss how their businesses live their brand ethos, especially when taking a stand to protect public lands. Learn what measures your peers are taking to live their brand and how you can too.


March for Public LandsThis Land is Our Land: March for Public Lands

4:30 p.m.–6:30 p.m.—Salt Palace to Utah State Capitol

The entire industry is invited to unite and march to the Utah State Capitol to celebrate our public lands and their importance to the outdoor industry and all Americans.


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OIA Member Events and Happy Hours

View OIA member events and happy hours happening at Outdoor Retailer Summer Market 2017. It’s also not too late to let us know what you and your company have planned for Outdoor Retailer.