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Day 3 OIA Industry Lunch Session Thriving Outdoor Industry: Election 2020

What the Polls Say and What They Can’t Tell Us.

In politics, polling and understanding the takeaways could mean the difference between winning and losing. But as the 2016 presidential election showed, polls don’t always reveal the full story. From ballot initiatives to key Senate races to the presidential election, it’s important to understand what the numbers say and what they cannot.

Please join Doug Usher, Ph.D., Partner of Polling and Insights at Forbes Tate Partners, on July 23 from 12 pm MDT for an insightful and eye-opening discussion on the upcoming 2020 election, current polling, and what it could mean for the outdoor industry.

Watch the Recording:


Doug Usher

Doug has spent the last two decades building insights that have helped change the strategic trajectory of major corporations, industry associations, and political campaigns. Combining deep expertise in opinion research, data analysis, and analytics with years of experience navigating the intersection between business goals and the political, policy, and regulatory spheres, Doug has helped build winning strategies and campaigns for clients across a broad range of industries, with a particular focus on the pharmaceutical and energy sectors.

Prior to joining the FTP team, Doug worked at Purple Strategies, Widmeyer Communications, and the Mellman Group.

Doug lectures widely on the changing nature of measuring public opinion and sentiment, conducts seminars for the U.S. State Department’s International Visitors Program, and has served as an expert witness for the U.S. Department of Justice. Doug has appeared on MSNBC, CNBC, Fox News, CNN, National Public Radio, and CBC TV in Canada for his analysis of trends in public opinion and politics. His writing has been published extensively, including in The Wall Street Journal, National Journal, The Hill, and Campaigns and Elections.

He holds a B.A. from the University of Michigan and an M.A. and Ph.D. from Cornell University in Government and Research Methodology.

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