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Weekend Warriors and Wannabees: The Changing Face (and Needs) of Today’s Active/Outdoor Consumer

January 25, 2018, 10:00 am
Le Meridien Hotel

PRESENTER: Mike Stefaniak, Hanson Dodge

Mike Stefaniak, Chief Strategy Officer of Hanson Dodge, will explore how market forces have converged to make it essential to win over consumers who might have been considered outdoor “outliers” just a few years ago. You’ll see what’s changed and why, discover real world examples of brands successfully capturing consumers who aspire to be “outdoorsy” and learn strategies for engaging these critically important consumer segments.