Long walls are valuable retail real estate and need to be broken up to powerfully promote your merchandise and proviade a focal point for the consumer. Learn strategies to segment your walls as well as how to tell multiple stories with some hands-on product play! Robin Enright Salcido is the founder of Merchandising Matters (www.merchandisingmattersnow.com) which provides visual merchandising support and training to retailers and brands. Salcido’s goal is to guide organizations and individuals to the kind of enhanced creativity that enhances the emotional connection between buyer and seller. She got her start at REI and her client list has included Angler’s Covey, Sunlight Sports, and Sea to Summit among others. Currently she is having a blast working with the team at Boulder, Colorado’s Neptune Mountaineering.