Using Google Shopping to Reach New Shopper Audiences

Presenters: Lewis Brannon, CPC Strategy and Christina Berry, Google

With the continued success of Google Shopping in the outdoor products distribution channel, advertisers have continued to adapt and innovate new strategies to compete for shoppers. Co-presented by Lewis Brannon, senior manager of paid search at CPC Strategy, and Christina Berry, agency development manager of Google, this session will teach advertisers how to use unique merchandising strategies to effectively target search queries with Google Shopping ads and reach new audiences.