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Strategies to Control Product Sales and Position for Omnichannel Growth

January 26, 2018, 3:30 pm
Hyatt – Agate Room

PRESENTERS: Kathleen Egan, VP of Customer Success, Wiser Solutions, Inc.; Whitney Gibson, Partner, Vorys, Sater, Seymour and Pease LLP

As omnichannel buyer behavior changes and competition gets fiercer than ever, retailers must shift the way they manage products across their selling channels. Data fuels these decisions and makes it possible to create a cohesive strategy. In this session, attendees will learn how to strengthen cross-channel sales by implementing the right policies, as well as pricing, promotion and enforcement strategies to maximize growth.

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