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OIA INDUSTRY LUNCH – State of Sustainability in the Outdoor Industry

PRESENTERS: Danielle Cresswell, Klean Kanteen; James Rogers, The North Face; Matt Thurston, REI Join us as we launch the outdoor industry’s first-ever industry sustainability benchmarking report, looking at how outdoor industry companies of all sizes are tackling supply chain sustainability. For over 10 years, outdoor industry companies have been working together on identifying and scaling…

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Tailgate Gastronomy: Food for the Road

PRESENTER: Kieran Creevy Join professional backcountry chef Kieran Creevy for a hands-on cooking demo at The Camp. Tailgate Gastronomy will explore creative menus for the road while cooking gourmet meals on one-burner and two burner stoves. Sample dishes include: coconut and black lentil dhal, fresh herb chapatti and Vietnamese beef pho.

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Biomimicry: 3.8 billion years of Research and Development

PRESENTER: Cynthia Fishman, KTGY Architecture + Planning Biomimicry is the conscious emulation of nature’s genius that can be applied to the fields of architecture, product design, energy, medicine, transportation, and social innovation. Drawing on 3.8 billion years of research and development, biomimicry can teach us how to create designs that don’t compete with the rest…

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Breaking a Paradigm: Why Focusing on Women is Not Enough

Camber Outdoors will facilitate a conversation on the show floor to explore why industry efforts aimed at inclusion must be intersectional. Research and experience show that companies that focus exclusively on women are often met with limited success in broader inclusion efforts. By understanding where white women and women of color overlap and diverge in…

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Earned Profit: How Outdoor Brands and Retailers Can Integrate PR and SEO for Superior Results

PRESENTERS: Tyler Sickmeyer, FidelitasDevelopment.com Why are two of your brand’s most important traffic channels operating in silos? Outdoor retailers know the value of earned traffic and invest heavily into both SEO and PR to drive customers to their stores. So why aren’t marketing leaders insisting that their SEO and PR teams collaborate? Outdoor marketers that…

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Finding Common Ground on Public Lands

PRESENTERS: Zach Riley, American Farm Bureau; Russ Vaagen, Vaagen Timbers; Charlie Galbraith, Kilpatrick & Townsend; Garrett Eaton, BTA Oil Producers LLC & OARS MODERATOR: Jessica Wahl, Outdoor Industry Association Public lands are the backbone of the outdoor recreation economy, but there are many other industries that rely on public lands and waters. We all want…

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REI + OIA PRODUCT SUSTAINABILITY OPEN HOUSE

Are you a brand that sells your products at REI? Have questions about the recently released REI Product Sustainability Standards, or about how your company can improve your sustainability practices? Want to connect with organizations that can support your company on your product sustainability journey? Join REI, the Outdoor Industry Association, and a select group…

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Traceability in Textiles: An Industry Insight

PRESENTER: Kurt Schlaepfer Supplier best practices and the coming age of transparency it’s no longer optional. Get information on trends, practical tools and discuss the transformation in the industry.

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The NEW Role of Big Data in Outdoor Industry Advocacy

PRESENTERS: Marc Berejka; REI; Adam Cramer, Outdoor Alliance; Breece Robertson, The Trust for Public Land MODERATOR: Alex Boian, Outdoor Industry Association Join Outdoor Industry Association, REI, Outdoor Alliance and The Trust for Public Land for a preview of the latest, cutting edge technology and GIS mapping that play an increasingly important role in how we…

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Marketing Sustainability Roundtable

Roundtable Agenda:  Leading in Sustainable Business: The State of Sustainability in the Outdoor Industry Report: Introduced at the OIA Day 1 Lunchjust preceding the marketing roundtable, this comprehensive report benchmarks the industry’s sustainability efforts, allows companies to see how they compare to other companies of their size and measures the adoption of OIA’s tools and partnerships….

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