Archives

Force of Nature: Lessons Learned in Leveling the World’s Largest Playing Field

PRESENTER: Laura Swapp, REI In 2017, REI made a big, bold move to further its commitment to gender equity in the outdoors: They launched a holistic effort to elevate women across every touch point of their business and set out to ensure that the outdoors is “the world’s largest level playing field.” This effort is…

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The Art of the Collaboration

Why are collaborations still the most impactful way to connect with millennial consumers? We will talk with a panel of both emerging and established brands about the power of partnerships and how they can add value to outdoor products.

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OIA INDUSTRY LUNCH

State of the Rockies and Conservation in the West: A Discussion of Bipartisan Issues and Opinions in the Rocky Mountain West PRESENTERS: Amy Roberts, Outdoor Industry Association; Dave Metz, FM3; Walt Hecox, Colorado College; Jennifer Rokala, Center for Western Priorities; Lori Weigel, Public Opinion Strategies; Travis Campbell, Smartwool Debate about outdoor recreation, conservation on public…

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Owning A Business Is Stressful

You’re NOT stressed because your business is struggling. Your business is struggling BECAUSE you are stressed! This training will allow you to understand, recognize and manage stress.

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Made-to-Order. Empowering Consumers to Customize Products. Creating Differentiated Experiences in the Age of Amazon

PRESENTER: Tom Flierl, Artifi Labs Research suggests that a large percentage of consumers would prefer to customize their clothing and gear. As products continue to be commoditized, customization is an opportunity for brands to create unique experiences and engagement. Join Tom Flierl of Artifi Labs as he shares pragmatic advice on how to engage consumers…

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Tightening the Feedback Loop

PRESENTER: Nick Huber, Director of Design at MESH01 When the market becomes saturated, innovation is the only way to survive.  Traveling down the road of past success leads brands and designers towards stagnation, but deviation from this path carries a risk which can be tough to accept.  Tightening our feedback loops allows us to increase…

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Know Before You Go: Avalanche Awareness & Trainingv

Join AIARE and Utah Avalanche Center for Know Before You Go Avalanche Awareness & Training. KBYG is the standard for introductory avalanche awareness in across North America and is expanding globally.  KBYG serves as a resource for the snow sports industry, providing avalanche messaging, consulting, and other resources intended to keep backcountry riders happy and…

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The Essential Elements of Collective Action: The Case for Working with your Competitors

PRESENTERS: Amy Roberts, OIA and Bob Randall, Colorado Department of Natural Resources MODERATOR: James Schaffer, Schaffer&Combs Driven by consumer demand, regulation, or simply the innate desire to protect the environment, outdoor industry leaders today must operate at a higher standard than ever before. The public increasingly demands products manufactured without toxic materials and, with fair…

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Action Outdoors

The voices of women are growing louder than ever. Join us for a discussion featuring industry leaders making waves in action sports and beyond.

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