Archives

Snow Safety: How to Help Protect Our Best Customers

PRESENTER: Steve Berlack, BRASS Foundation As our customers have more options than ever before how can the industry come together to avoid accidents like what we’ve seen in the past? Hear from Steve Berlack about his mission to bring this conversation to the forefront in the wake of personal tragedy. Learn about how you can contribute…

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The State of the Retail Ecosystem in 2018

PRESENTERS Teddy Schiavoni, Summit Ski & Snowboard, NSSRA; Christian Gennerman, 180 Commerce; Ben Johns, REI MODERATOR Kristin Carpenter-Ogden, Verde Brand Communications, Verde Strategy Specialty, online, direct to consumer and changing consumer buying habits. What does it mean for our industries? Is there room for everyone?

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Differentiate, Don’t Alienate: Content strategy for the new outdoor era.

PRESENTER: Harriet Riley, Nemo Design This business was built on an awesome outdoor-worshipping community—and that community is growing fast. Who wouldn’t want in on a lifestyle that celebrates freedom and fun? But rapid progress presents new challenges for brands. How can they connect and engage with a wider audience and not alienate their core supporters?…

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Location Based Advertising through GeoFencing

PRESENTER: Klint Rudolph, Xcite Media Group Location-Based Advertising tells us as much about who companies are, on and offline, by the demographics of the people that visit them, as it does to tell a story about who you are. By tracking where potential customers go, what they do, buy, etc., online and offline, our technology…

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Data and Drafts

PRESENTERS: SIA Research Team Come meet the new SIA research team! We will discuss the state of the industry, participation, as well as current and future data projects and how to get involved as a member. Join us, grab a beer, and hear the latest on what is happening this season.

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Participation and Why it is Everyone’s Responsibility

PRESENTERS: Mike Waesche, Rocky Mountain Underground; Ryan Lauer, Outdoor Foundation; Sarah Wojcik, Ski Vermont; Paul Pinchbeck, Canadian Ski Council; TBA, Amazon MODERATOR: Constance Beverley, National Winter Sports Education Foundation How do we define participation? How can we grow the pie? How do we become more invitational and speak to new potential participants? How can we get the…

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OIA INDUSTRY BREAKFAST

Project Drawdown: Hope for Climate Solutions PRESENTER: Paul Hawken, Executive Director, Project Drawdown The challenge of global warming too often leads us to conclude it is overwhelming and unsolvable. Yet there is hope, backed by real science and good old-fashioned human ingenuity. Join us for breakfast as Paul Hawken presents Project Drawdown, very likely the most…

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Coalition for Outdoor Access

The Coalition for Outdoor Access (COA) invites you to attend our open session on January 25th, 2018. We are excited to announce that the new Chief of the United States Forest Service, Tony Tooke, will be joining our morning session. Hear first hand the Chief’s vision for the future of the special uses program. Learn about…

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