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OIA INDUSTRY LUNCH: Navigating Brand Advocacy in Today’s Environment

July 25, 2018, 12:00 pm
Embassy Suites Denver Downtown

PRESENTERS: Alex Thompson, REI; Abigail Wise, Outside Online; Dave Polivy, Tahoe Mountain Sports; Erin Gaines, KEEN

MODERATOR: Mike Stefaniak, Hanson Dodge

Does your brand stand for something, or nothing at all? Come for the free lunch, and stay to learn from the industry’s most successful advocates about aligning your brand values with important community and political issues. Learn about the importance of listening through social media, navigating potential public relations issues, and how to become empowered in your role as a leader in the outdoors to take action and engage your community. The outdoor industry can be a driver for change. Your brand can lead the charge. Stand for something and make an impact. Join us in standing up as proud advocates for good.

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