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Location Based Advertising through GeoFencing

January 24, 2018, 2:30 pm
Hyatt Regency - Mineral Hall

PRESENTER: Klint Rudolph, Xcite Media Group

Location-Based Advertising tells us as much about who companies are, on and offline, by the demographics of the people that visit them, as it does to tell a story about who you are. By tracking where potential customers go, what they do, buy, etc., online and offline, our technology is able to capture 3 key factors, context, home association and offline data, to build a custom audience for our advertisers. Then we use a combination of; Geo Fencing, Location Retargeting and Behavioral Targeting to execute on our strategy.