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From Frenemies to Best Friends – Turning the Threat of Brands Going Direct Into a Win-Win by Putting the Customer First

June 18, 2019, 11:00 am
The Camp

There is no way around it: Today’s consumers have never had more options when it comes to shopping, and their expectations from both retailers and brands have never been greater. Brands are increasingly launching direct-to-consumer channels to get closer to the customer, but what does that mean for the retailer? To thrive (and survive) retailers must adjust to this new retail reality by focusing on creating differentiated customer experiences, delivering customer value and working closely with brands to develop a strategy where everyone wins. In this session, we will explore:•Direct-to-consumer trends and how they impact retail•Best practices for how to approach this new retail reality•Strategies and tactics for developing successful retailer/brand relationships