PRESENTER: Harriet Riley, Nemo Design
This business was built on an awesome outdoor-worshipping community—and that community is growing fast. Who wouldn’t want in on a lifestyle that celebrates freedom and fun? But rapid progress presents new challenges for brands. How can they connect and engage with a wider audience and not alienate their core supporters? And while they’re at it, what about adapting to cultural changes, challenges and nuances in a genuine way? Join Nemo Design’s pro content strategist Harriet Riley to learn how the veteran agency helps brands bob and weave in an ever-changing climate.