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Differentiate, Don’t Alienate: Content strategy for the new outdoor era.

January 24, 2018, 2:00 pm
Hyatt Regency - Mineral Hall

PRESENTER: Harriet Riley, Nemo Design

This business was built on an awesome outdoor-worshipping community—and that community is growing fast. Who wouldn’t want in on a lifestyle that celebrates freedom and fun? But rapid progress presents new challenges for brands. How can they connect and engage with a wider audience and not alienate their core supporters? And while they’re at it, what about adapting to cultural changes, challenges and nuances in a genuine way? Join Nemo Design’s pro content strategist Harriet Riley to learn how the veteran agency helps brands bob and weave in an ever-changing climate.