Back to Agenda

Creating Authentic Brand Experiences for the Outdoor Consumer

January 24, 2018, 11:00 am
Hyatt Regency - Mineral Hall

PRESENTER: Cara Peckens, imre

More than ever it is critical to connect the dots across channels, devices, and moments to create a consistent and seamless experience that provides value and resonates with outdoor consumers on an emotional level. A well-designed, personalized experience — one based on deep user insights, coupled with the right mix of athlete ambassadors, compelling visuals, and relevant interactions — can be the difference between creating a long-lasting relationship versus a frustrated consumer who writes off your brand.