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Corralling Your Product Process

January 27, 2018, 2:00 pm
Hyatt Regency - Agate Room

PRESENTERS: Pete Frickland, Concurrent Product Development LLC; Lynette Seebohm, Concurrent Strategies LLC

Recent survey findings profiling soft goods and hard goods product management in specialty industries (outdoor, bike, ski, etc.) have indicated that understanding, defining, and managing new product processes are key to the success of product managers. This presentation will review the research, discuss some simple visual tools that can be used to define and document your product process, and look at a few ways that different soft goods and hard goods companies have applied these tools.