PRESENTER: Javier Hernandez and Emilia Gutierrez, Facebook
DESCRIPTION: The Theodore Roosevelt Conservation Partnership is bringing experts from Facebook and Instagram to Outdoor Retailer for an interactive presentation on social media best practices. Whether you’re snapping images of the Grand Canyon or streaming a product release on Facebook live, this workshop is for you. Facebook and Instagram’s Emilia Gutierrez and Javier D. Hernandez will cover tips and tricks for communications and marketing professionals looking to maximize their audience, increase shares, likes and engagement. We will also hear from Matt Whatley the Director of Digital Channel Strategy at The Nature Conservancy, and Tucker Kimball the Social Media Manager at Orvis about how they use social media to reach their audiences. If you’re a social media genius, come and share your successes with the rest of us. If you are struggling to break through the noise, come and ask questions.