Producing a single product description is easy. Producing 300, 1,000 or 10,000 product descriptions a season is hard. It can also be slow and expensive. But it doesn’t have to be. Brian Hennessy spent the last decade building a team and perfecting a process that turns out over 50,000 accurate and engaging product descriptions a year for global clients like adidas, Burton, Carhartt, Reebok and Rossignol. In this talk Brian shares all the mistakes he made scaling his product content machine so you don’t have to. You’ll learn how to fine-tune your process, establish quality standards and scale your production without busting your budget or losing your marbles.