PRESENTER: Lance Bachmann, 1SEO.com; Ben Polk, Google
DESCRIPTION: This session will dive deep into integrated digital marketing campaigns, focusing on how working with SEO can drive consistent leads online. With local SEO, we’ll dive into the importance of citations and reviews for your business; including how attendees can leverage their website over the local competition in their area. Attendees will gather clear takeaways on how to strengthen their online presence, starting with SEO best practices. From social media, email marketing and web design to pay-per-click advertising (PPC), video production and more, we’ll discuss why SEO is necessary for a sustainable campaign and win locally online!