2018 Winter Education Agenda

OIA, in partnership with Outdoor Retailer, offers FREE professional training opportunities for all Outdoor Retailer attendees. Sessions will be held in the Bellco Theater at the Colorado Convention Center, Hyatt Regency HotelLe Meridien Hotel and around the show floor.

Tuesday 1/23
Wednesday 1/24
Thursday 1/25
Friday 1/26
Saturday 1/27
2:00 pm - 5:30 pm

Sustainability Convergence Series: Material + Chemistry Innovation

Hilton Denver City Center at 1701 California Street, Room: Denver 3 and 4

Join us for the first ever Sustainability Convergence, kicking off the Outdoor Industry Association (OIA) Sustainability Working Group (SWG) meetings at the Outdoor Retailer Winter Market + Snow Show, on Tuesday, January 23. The series will leverage the collaborative success of the OIA SWG by adding innovators, investors, researchers, academia and other stakeholders into the mix—who will all be critical partners in helping solve the industry’s priority supply chain challenges.

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9:00 am - 8:30 pm

SIA’s Industry + Intelligence Day

Hyatt Regency Hotel

Industry + Intelligence returns to Denver for its 4th consecutive year on Wednesday, January 24th, 2018 opening  the Outdoor Retailer + Snow Show.  The day you can’t afford to miss, it’s a free and full day of education and industry networking for all show attendees. Highlighted by a keynote lunch delivered by Rob Katz, CEO, Vail Resorts, speaking on leadership and innovation in the winter industry, sessions include research, the retail landscape, marketing, public policy, sustainability and  participation. Wrap-up the day with SIA’s happy hour in the Strata Bar in the lobby of the Hyatt Regency. See you there!

Scroll down to view the individual sessions.

9:00 am - 10:00 am

Why Research is Important to Your Bottom Line

Hyatt Regency - Capitol Ballroom

PRESENTERS: J. Michael Boyle, Adapt Analytics; Maria Teresa Sampedro, Promostyl; Ryan Wilso, FiveFifty 
MODERATOR: Nate Fristoe, RRC

We are a data driven society, understand why it is important to your business and what you need to know. Including what is going on in the current market, future trends and how data can affect your business.

10:00 am - 10:30 am

Consumers and Digital Convergence

Hyatt Regency - Mineral Hall

PRESENTER: Ruben Martin, Quivers International Inc

The snow and outdoor sports industries are going through major changes when it comes to engaging with consumers. From the various sales channels to finding products to the in-store experience, consumer expectations have evolved more in the last few years than any time in history. Many technologies have converged to give brands and retailers the tools to meet consumer demands including online personalized online marketplaces, in-store beaconing, and simplified checkouts, providing an opportunity to offer a true omnichannel commerce approach. This presentation will touch on some of these major changes and solutions, including examples of how brands and retailers are meeting and exceeding consumer expectations.

10:15 am - 11:15 am

Filling the Void: Taking on Global Warming When Our Country Isn’t

Hyatt Regency - Capitol Ballroom

PRESENTERS: Amy Roberts, Outdoor Industry Association; Mario Molina, Protect Our Winters; Chris Steinkamp, Snowsports Industries America; Jenn Vervier, New Belgium Brewing; Valerie Bone, Pacific Market International;
MODERATOR: Chris Davenport

It is 2018, governments from around the world have come together to address a challenge that threatens the future of their communities and economies: climate change. All except one, the United States.
(more…)

10:30 am - 11:00 am

Optimizing Retailer Procurement: Seeking a Seamless B2B Buyer Experience

Hyatt Regency - Mineral Hall

PRESENTER: Josh Reddin, Elastic Suite

With the collapse of big box retail and the strength of online commerce (Amazon), specialty retailers are facing negative side effects of a discerning consumer. The generation shift alongside technological advances has forever changed the face of specialty retail. Our presentation will address the “shift” within retail, how retailers need to work closer with their manufacturers, and how manufacturers need to collaborate with one another. Josh will speak to how a more open, thoughtful, and curated approach within these relationships will help everyone win.

11:00 am - 11:30 am

Creating Authentic Brand Experiences for the Outdoor Consumer

Hyatt Regency - Mineral Hall

PRESENTER: Cara Peckens, imre

More than ever it is critical to connect the dots across channels, devices, and moments to create a consistent and seamless experience that provides value and resonates with outdoor consumers on an emotional level. A well-designed, personalized experience — one based on deep user insights, coupled with the right mix of athlete ambassadors, compelling visuals, and relevant interactions — can be the difference between creating a long-lasting relationship versus a frustrated consumer who writes off your brand.

11:30 am - 12:30 pm

Changing the Game by Changing the Rules: Creating a Culture of Leadership to Drive Innovation

Hyatt Regency - Capitol Ballroom

PRESENTER: Rob Katz, Vail Resorts

Rob will speak to how Vail Resorts has reimagined the mountain resort experience around the world by carefully curating a unique leadership culture within Vail Resorts, focusing on the personal development of the company’s more than 30,000 brave, ambitious and passionate employees, and leveraging that development to drive innovation both within the company and in the industry as a whole.

12:30 pm - 1:00 pm

Snow Safety: How to Help Protect Our Best Customers

Hyatt Regency - Minneral Hall

PRESENTER: Steve Berlack, BRASS Foundation

As our customers have more options than ever before how can the industry come together to avoid accidents like what we’ve seen in the past? Hear from Steve Berlack about his mission to bring this conversation to the forefront in the wake of personal tragedy. Learn about how you can contribute to the conversation as well as the tools and resources currently available.

1:00 pm - 2:00 pm

The State of the Retail Ecosystem in 2018

Hyatt Regency - Capitol Ballroom

PRESENTERS Teddy Schiavoni, Summit Ski & Snowboard, NSSRA; Christian Gennerman, 180 Commerce; Ben Johns, REI
MODERATOR Kristin Carpenter-Ogden, Verde Brand Communications, Verde Strategy

Specialty, online, direct to consumer and changing consumer buying habits. What does it mean for our industries? Is there room for everyone?

2:00 pm - 2:30 pm

Differentiate, Don’t Alienate: Content strategy for the new outdoor era.

Hyatt Regency - Mineral Hall

PRESENTER: Harriet Riley, Nemo Design

This business was built on an awesome outdoor-worshipping community—and that community is growing fast. Who wouldn’t want in on a lifestyle that celebrates freedom and fun? But rapid progress presents new challenges for brands. How can they connect and engage with a wider audience and not alienate their core supporters? And while they’re at it, what about adapting to cultural changes, challenges and nuances in a genuine way? Join Nemo Design’s pro content strategist Harriet Riley to learn how the veteran agency helps brands bob and weave in an ever-changing climate.

2:30 pm - 3:00 pm

Location Based Advertising through GeoFencing

Hyatt Regency - Mineral Hall

PRESENTER: Klint Rudolph, Xcite Media Group

Location-Based Advertising tells us as much about who companies are, on and offline, by the demographics of the people that visit them, as it does to tell a story about who you are. By tracking where potential customers go, what they do, buy, etc., online and offline, our technology is able to capture 3 key factors, context, home association and offline data, to build a custom audience for our advertisers. Then we use a combination of; Geo Fencing, Location Retargeting and Behavioral Targeting to execute on our strategy.

2:30 pm - 3:30 pm

The Higg Index: Assessing, Measuring, and Communicating Sustainability in the Supply Chain

Hyatt Regency - Capitol Ballroom

PRESENTER: Nikki Hodgson, Outdoor Industry Association & Burton Snowboards

Join the 130 outdoor industry companies that are already using the Higg Index to measure and communicate their sustainability practices. Whether you’re in the business of apparel, footwear, accessories, or equipment, Outdoor Industry Association invites you to attend (more…)

3:00 pm - 4:00 pm

Data and Drafts

Hyatt Regency

PRESENTERS: SIA Research Team

Come meet the new SIA research team! We will discuss the state of the industry, participation, as well as current and future data projects and how to get involved as a member. Join us, grab a beer, and hear the latest on what is happening this season.

4:00 pm - 5:00 pm

Participation and Why it is Everyone’s Responsibility

Hyatt Regency - Capitol Ballroom

PRESENTERS: Mike Waesche, Rocky Mountain Underground; Ryan Lauer, Outdoor Foundation; Sarah Wojcik, Ski Vermont; Paul Pinchbeck, Canadian Ski Council; TBA, Amazon
MODERATOR: Constance Beverley, National Winter Sports Education Foundation

How do we define participation? How can we grow the pie? How do we become more invitational and speak to new potential participants? How can we get the demo graphics of our sports to reflect the demographics of the US?

7:00 am - 8:30 am

OIA INDUSTRY BREAKFAST

Bellco Theatre – Colorado Convention Center

Project Drawdown: Hope for Climate Solutions

PRESENTER: Paul Hawken, Executive Director, Project Drawdown

The challenge of global warming too often leads us to conclude it is overwhelming and unsolvable. Yet there is hope, backed by real science and good old-fashioned human ingenuity. Join us for breakfast as Paul Hawken presents Project Drawdown, very likely the most comprehensive and positively framed model of climate solutions available today. Find out how we, as outdoor businesses and individuals, can play a critical role in turning the tide on our climate’s future.

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In Partnership with:

Sponsors:


        

9:00 am - 10:30 am

Coalition for Outdoor Access

Hilton Denver City Center at 1701 California Street, Room Denver 3

The Coalition for Outdoor Access (COA) invites you to attend our open session on January 25th, 2018. We are excited to announce that the new Chief of the United States Forest Service, Tony Tooke, will be joining our morning session.

Hear first hand the Chief’s vision for the future of the special uses program. Learn about the forward-moving work of the coalition towards improving access for facilitated recreation. Discover how you can get involved. 

RSVP HERE

10:00 am - 11:00 am

Weekend Warriors and Wannabees: The Changing Face (and Needs) of Today’s Active/Outdoor Consumer

Le Meridien Hotel

PRESENTER: Mike Stefaniak, Hanson Dodge

Mike Stefaniak, Chief Strategy Officer of Hanson Dodge, will explore how market forces have converged to make it essential to win over consumers who might have been considered outdoor “outliers” just a few years ago. You’ll see what’s changed and why, (more…)

10:00 am - 11:00 am

Navigating A Long Career In Apparel Design

Trend + Design Center (Booth 1014-LL)

So you want to be a designer? There are many roads leading to becoming a designer and developing product, which Melodie Miller will speak to as guidance to achieve a long career. Melodie Miller brings 30+ years of product design, development, project leadership and sourcing experience in outdoor and athletic apparel. Currently employed as Manager of Advanced Concepts at Pearl iZumi, Melodie has created products for top apparel brands including REI, Nike, 3M, Kohl’s, Target, Gaiam, Giro, Sierra Design, Joint Special Operations for the U.S. Army and many more.

11:00 am - 12:00 pm

Force of Nature: Lessons Learned in Leveling the World’s Largest Playing Field

The Camp (Booth 56117-UL)

PRESENTER: Laura Swapp, REI

In 2017, REI made a big, bold move to further its commitment to gender equity in the outdoors: They launched a holistic effort to elevate women across every touch point of their business and set out to ensure that the outdoors is “the world’s largest level playing field.” This effort is called Force of Nature. REI’s Force of Nature’s Business Leader, Laura Swapp, will highlight overall strategy, some key lessons learned and will facilitate a conversation with brands on the hottest topic that emerged from customers: extended sizing.

11:00 am - 12:00 pm

The Art of the Collaboration

RANGER Station (Booth VO129-SL)

Why are collaborations still the most impactful way to connect with millennial consumers? We will talk with a panel of both emerging and established brands about the power of partnerships and how they can add value to outdoor products.

12:00 pm - 1:30 pm

OIA INDUSTRY LUNCH

Le Meridian Hotel

State of the Rockies and Conservation in the West: A Discussion of Bipartisan Issues and Opinions in the Rocky Mountain West

PRESENTERS: Amy Roberts, Outdoor Industry Association; Dave Metz, FM3; Walt Hecox, Colorado College; Jennifer Rokala, Center for Western Priorities; Lori Weigel, Public Opinion Strategies; Travis Campbell, Smartwool

Debate about outdoor recreation, conservation on public lands and energy development and the trade-offs of each is ongoing across the nation. Join Outdoor Industry Association, Colorado College, the Center for Western Priorities and two of the nation’s leading pollsters for the release of the renowned 2018 Conservation in the West Poll and a discussion of the evolving opinions and priorities in the land management conversation in the West.

*Please note box lunches will be first come first serve.

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Sponsored by:

    

1:30 pm - 2:30 pm

Owning A Business Is Stressful

The Camp (Booth 56117-UL)

You’re NOT stressed because your business is struggling. Your business is struggling BECAUSE you are stressed! This training will allow you to understand, recognize and manage stress.

2:00 pm - 3:00 pm

Made-to-Order. Empowering Consumers to Customize Products. Creating Differentiated Experiences in the Age of Amazon

Le Meridien Hotel

PRESENTER: Tom Flierl, Artifi Labs

Research suggests that a large percentage of consumers would prefer to customize their clothing and gear. As products continue to be commoditized, customization is an opportunity for brands to create unique experiences and engagement. Join Tom Flierl of Artifi Labs as he shares pragmatic advice on how to engage consumers and launch a product customization strategy.

2:00 pm - 3:00 pm

Tightening the Feedback Loop

Trend + Design Center (Booth 1014-LL)

PRESENTER: Nick Huber, Director of Design at MESH01

When the market becomes saturated, innovation is the only way to survive.  Traveling down the road of past success leads brands and designers towards stagnation, but deviation from this path carries a risk which can be tough to accept.  Tightening our feedback loops allows us to increase efficiency and drive innovation, while simultaneously mitigating the associated risk and pushback.

2:30 pm - 3:30 pm

Know Before You Go: Avalanche Awareness & Trainingv

The Camp (Booth 56117-UL)

Join AIARE and Utah Avalanche Center for Know Before You Go Avalanche Awareness & Training. KBYG is the standard for introductory avalanche awareness in across North America and is expanding globally.  KBYG serves as a resource for the snow sports industry, providing avalanche messaging, consulting, and other resources intended to keep backcountry riders happy and alive. You’ll have the chance to get hands on practice with avalanche safety gear and take your KBYG education to the next level with a look at why having the proper avalanche rescue gear and know how to use it is important. Thanks to the support of the manufacturers, you will have the opportunity to get your hands on the latest avalanche rescue gear.

3:30 pm - 4:30 pm

The Essential Elements of Collective Action: The Case for Working with your Competitors

Le Meridien Hotel

PRESENTERS: Amy Roberts, OIA and Bob Randall, Colorado Department of Natural Resources

MODERATOR: James Schaffer, Schaffer&Combs

Driven by consumer demand, regulation, or simply the innate desire to protect the environment, outdoor industry leaders today must operate at a higher standard than ever before. The public increasingly demands products manufactured without toxic materials and, with fair labor practices, and which can be discarded and recycled responsibly. And industry leaders demand the same of themselves. While the threats of twenty 20 years ago were primarily competitive in nature, many companies now realize the futility of tackling massive challenges alone. The outdoor industry can only achieve the next level of positive impact, in terms of sustainability or outdoor engagement or policy, when it is unified around common goals, adopts common approaches, and takes collective action, even when that means working closely with competitors. In James Schaffer’s presentation, and in the panel discussion with industry leaders to follow, the essential elements of successful collective action will be explored, along with the role of OIA as an effective platform for collaboration.

Sponsored by: 

3:30 pm - 4:30 pm

Action Outdoors

RANGER Station (Booth VO129-SL)

The voices of women are growing louder than ever. Join us for a discussion featuring industry leaders making waves in action sports and beyond.

3:30 pm - 4:30 pm

Radical Transparency: What if our customers could see everything we do?

The Camp (Booth 56117-UL)

Discover how Icebreaker are championing radical transparency in the outdoor industry. Join Icebreaker and friends for a deep dive into people, nature and what it means to be a true sustainable business.

7:00 am - 9:00 am

NPD Trend Breakfast: Retail and Consumer Trends in the Outdoor Marketplace

Hyatt Regency - Centennial Ballroom

PRESENTERS: Matt Powell and Julia Day, The NPD Group

Join NPD for a fast-paced, informative “Outdoor Trend” breakfast session. This is a “must-attend” event for those interested in understanding retail trends and sales in outdoor. This session will provide an in-depth update on what’s driving consumers and what they’re spending money on. (more…)

10:00 am - 11:00 am

Promostyl: Sport and Street, Fall/Winter 2019/2020 Trend Forecast

Hyatt Regency - Mineral Hall

PRESENTER: Maria Teresa Sampedro-Dayan, PROMOSTYL

The session will highlight key colors, shapes, and marketing insights-all relevant to the outdoor markets.

Sponsored by:

10:00 am - 11:00 am

Retail Activation on Climate Solutions

The Camp (Booth 56117-UL)

PRESENTERS: Christa Nenaber, Store Manager, Patagonia Denver; Amy Dannwolf, Owner, Powder7; Jordan Sunshine, Store Manager, Evo Denver
MODERATOR: Lindsay Bourgoine, Advocacy Manager at Protect Our Winters

As a retail shop, how can you leverage your community to act on climate change? Fortunately, the solutions are here and Protect Our Winters is ready to help. Come learn how retail leaders across Colorado are using their storefronts to support advocacy and climate solutions, ensuring a prosperous future for the outdoor industry.

10:00 am - 11:00 am

Building Intuitive Design Organizations

Trend + Design Center (Booth 1014-LL)

Design Empathy, Service Design, and UX Design can improve the inner workings of the apparel industry. As designers we apply these concepts to consumer needs on a daily basis, but rarely do we employ these practices in the development of our own design/ product creation process. Take a step back from focusing on our end users needs and explore how we can build a system that better defines goals, streamlines communication, empowers stakeholders, emboldens designers, creates more thoughtful product, and better solves business opportunities. Imagine what an ideal apparel design organization could look like and the benefits it would bring to the consumer, the practitioner, and the business.

11:00 am - 12:00 pm

Navigating the Preferred Chemicals Landscape to find Performance Finishes

Trend + Design Center (Booth 1014-LL)

PRESENTER: Bob Buck, Technical Fellow, The Chemours Company

Performance finishes are essential chemicals that deliver valuable consumer benefits in outdoor products. Outdoor industry brands are focused on how to identify and specify the best available chemicals, aka “preferred chemicals,” to make products.  To accomplish this, independent third-party assessments have become essential to identify preferred chemicals and promote their use.  Durable water repellent (DWR) performance finishes will be discussed as an example to show how the various assessments are applied to identify preferred chemicals. Come learn how to navigate the landscape of chemical selection and management assessments and certifications to find performance finishes for your products.

11:00 am - 12:00 pm

Generation Everyone

The Camp (Booth 56117-UL)

LEAD BY: Amanda Goad, BoldBrew and Jen Gureck, Coalition Snow
PRESENTERS: Natasha Hale, Grand Canyon Trust; Kristin Carpenter-Ogden, Verde Strategy; Jen Taylo, Mountain Khakis; Kami York-Feir, Osprey; Shanti Hodges, Hike It Baby.

Gen Z, Millennials, Gen X….how do we bridge the gap between generations and cross-pollinate sound experiences in the outdoor industry? A common phrase used by our industry’s younger generations has been “we’re standing on the shoulders of giants,” so as our community grows and evolves, let’s learn from the experiences of our industry’s leading women, while infusing the industry with a diverse and fresh lens for future generations. All members of our outdoor community are invited and welcome to attend.”

12:00 pm - 1:00 pm

Modern Merchandising in Outdoor Retail

The Camp (Booth 56117-UL)

As the modern outdoor retail experience continues to evolve, merchandising is more important than ever before. Join Jeanine Pesce from The Range for an interactive modern merchandising experience with a Q&A to follow.

12:00 pm - 1:30 pm

OIA Industry Lunch

Hyatt Regency - Centennial Ballroom

Spring/Summer 2020 Trends: The Collective Consciousness and ‘Multi-use’

PRESENTER: Haysun Hahn, Fast Forward Trending

Sustainable business practices are now a given in the outdoor industry, but there’s always room to grow. Grab lunch and learn about future trends and the corresponding sustainability considerations. Right now, most brands in the outdoor industry are preparing the products they’ll be selling in the third decade of this millennium. We find ourselves at a natural point to check in and check out how we plan for the ideas that will shape the look of the 2020’s. This session will cover social trends, style trends, and color issues that are influencing products that are multi-seasonal, multi-functional, and multi-generational, for people living multi-hyphenated lives –with sustainability top-of-mind.

*Please note box lunches will be first come first serve.

Watch Live and On Demand with:

Sponsored by:

       

12:00 pm - 1:30 pm

Get PLM Educated: 5 Things Before You Say “Yes” to PLM – A Lunch & Learn seminar at Outdoor Retailer

Hyatt Regency - Agate Room

PRESENTER: Dale Bathum, STM Worx; Colin Israel, Black Ink Strategy

True, all active brands today need a Product Lifecycle Management (PLM) solution. But do you find yourself asking questions like, “How do I know if my company is PLM ready? What does my company need to know before we proceed? What obstacles do we need to consider?” Whether you’re looking to drive business growth or get your head above the data madness, it’s time to understand how this PLM process works.Hear directly from industry experts who have asked themselves these same questions, implemented PLM and are now helping educate the industry by discussing five fundamental questions that everyone should ask before implementing PLM.

Sponsored by: 

2:00 pm - 3:00 pm

Fall/Winter ’18 Active Direction: What’s New and Next for the Active Lifestyle

Hyatt Regency - Mineral Hall

PRESENTER: Nina Esteves, Doneger Creative Services

Skimming the surface of all industries and cultures, a new type of cross-pollination in apparel and accessories emerges with comfort top of mind. Join The Doneger Group for a look at concept trends, including sociocultural influences and design inspirations. This session will also break down what’s new and next for the active lifestyle in color, fabric, print and pattern.

2:00 pm - 3:00 pm

Lighten (the f@!%) Up

Trend + Design Center (Booth 1014-LL)

PRESENTER: Jen Taylor, Brand Manager & Director of Creative Development for Mountain Khakis® 

Taking our passions & professions seriously but taking ourselves a lot less seriously… as people, as brands. We’re handcuffed to budgets, shareholders and society’s ever-changing standards as though we’re under constant scrutiny (because we are). Taking risks and exposing vulnerabilities are often desired but rarely acted upon in today’s corporate landscape, creating a vanilla horizon of blah and a dusty trail of uninspired. Are we not the industry built by dirtbags, non-conformists and fringe anti-corporate hippies? Our industry could use an enema. There is freedom in irreverence.

2:30 pm - 3:30 pm

Amazon: The Cruel Reality Control

The Camp (Booth 56117-UL)

If you want to know the truth behind why it is so hard to control anything on the Amazon platform, this session is for you. It is easy to get caught up in all the technical algorithm mumbo jumbo, so let’s cut to the chase and get to bottom of what and why. With PRIME, Whole Foods, Alexa Echo and more ways to get lost, find out some real solutions on how to climb to the top and keep some controls. You don’t have to be an engineer to find the right balance for you and your store to be successful.

3:30 pm - 4:30 pm

Monumental Decisions

RANGER Station (Booth VO129-SL)

PRESENTERS: Sevag Kazanci – Co-Founder, Parks Project; Ray Rasker, PH.D.- Executive Director, Headwaters Economics; Marc Berejka- Director of Government and Community Affairs, REI; Corley Kenna- Director of Global communications and Public Relations, Patagonia; Ryan Callaghan- Director of Conservation and Public Relations, First Lite; Erin Gaines- Manager of KEEN Effect, KEEN

MODERATOR: Jessica Wahl, OIA

After an unprecedented attack on America’s national monuments by President Trump, the outdoor industry came together like never before and fought back. Although the president’s decision to eliminate protections for millions of acres of public land, the largest rollback in the nation’s history, there is much more work to be done. The panel of outdoor companies and organizations will discuss where we’ve been and where we go from here.

 Happy Hour with Uinta Brewing to follow the session. 

3:30 pm - 4:30 pm

How Digital Natives are Winning in a Post-Amazonian World

The Camp (Booth 56117-UL)

Amazon has most traditional brands and retailers scrambling for a whole new business model. But digital natives have always lived in this strange, new post-Amazonian world. Learn how some of the most successful digital native brands and retailers have survived, thrived and even seen explosive growth by doing things Amazon can’t and being what Amazon isn’t. Whether you’re a manufacturer, eCommerce pure play, or traditional brick & mortar retailer, this new generation of digital native upstarts offers lessons for everyone.

3:30 pm - 4:30 pm

Strategies to Control Product Sales and Position for Omnichannel Growth

Hyatt – Agate Room

PRESENTERS: Kathleen Egan, VP of Customer Success, Wiser Solutions, Inc.; Whitney Gibson, Partner, Vorys, Sater, Seymour and Pease LLP

As omnichannel buyer behavior changes and competition gets fiercer than ever, retailers must shift the way they manage products across their selling channels. Data fuels these decisions and makes it possible to create a cohesive strategy. In this session, attendees will learn how to strengthen cross-channel sales by implementing the right policies, as well as pricing, promotion and enforcement strategies to maximize growth.

Sponsored by:

10:00 am - 11:00 am

Talking Story About Design

Trend + Design Center (Booth 1014-LL)

PRESENTER: Sam Ward, Struktur Event

Design is a collaborative process. We are in an an era where no one person can individually hold the knowledge of a product. Sharing knowledge and expertise is critical to growth and development of the field. Conversations with designers about their path and philosophy provide insights into what it takes to be a successful designer. 

10:00 am - 11:00 am

Internships Support Diversity, Equity and Inclusion in the Outdoor Industry

Hyatt Regency - Agate Room

PRESENTERS: Deanna Lloyd, Patagonia; Eboni Preston, Greening Youth Foundation

MODERATOR: Stasia Walker, Outdoor Industry Association

This panel discussion between Patagonia, a former Patagonia intern, the Bureau of Land Management (BLM) and Greening Youth willdiscuss Patagonia’s hiring strategies, successes and challenges-including wha the hiring experience is like from an intern’s perspective-and Patagonia’s (more…)

11:00 am - 12:00 pm

Resolve Any Conflict In 4 Simple Steps

The Camp (Booth 56117-UL)

Win over any difficult customer, end workplace conflict, and build stronger, confident relationships with this simple, expert strategy that works EVERY TIME.

11:00 am - 12:00 pm

Allyship 101

RANGER Station (Booth VO129-SL)

Allyship 101 explores the relationship between the outdoors and social justice. Through an in-depth discussion, we’ll examine our individual impact on creating a more equitable and inclusive outdoors from both a personal and professional standpoint.

12:00 pm - 1:00 pm

The Visual Formula Behind Merchandising

The Camp (Booth 56117-UL)

Long walls are valuable retail real estate and need to be broken up to powerfully promote your merchandise and proviade a focal point for the consumer. Learn strategies to segment your walls as well as how to tell multiple stories with some hands-on product play! Robin Enright Salcido is the founder of Merchandising Matters (www.merchandisingmattersnow.com) which provides visual merchandising support and training to retailers and brands. Salcido’s goal is to guide organizations and individuals to the kind of enhanced creativity that enhances the emotional connection between buyer and seller. She got her start at REI and her client list has included Angler’s Covey, Sunlight Sports, and Sea to Summit among others. Currently she is having a blast working with the team at Boulder, Colorado’s Neptune Mountaineering.

12:00 pm - 1:30 pm

OIA INDUSTRY LUNCH

Hyatt Regency - Mineral Hall

The Next Wave of Outdoorist: The Importance of Growing Outdoor Communities on College Campuses

PRESENTERS: Dr. Carine Feyten, Texas Woman’s University; Alondra Martinez, Texas Woman’s University; Scott Wyatt, Southern Utah University; Abigail Wyatt, Southern Utah University

MODERATOR: Ivan Levin, Senior Deputy Director, Outdoor Foundation

Come to the OIA Industry Lunch for a meaningful discussion centered on the importance of the outdoors and its contribution to a healthy campus community that ultimately creates a healthy outdoor industry community. Hear from the perspectives of two different schools, Southern Utah University and Texas Woman’s University, about how they have embraced bringing an outdoor culture to their campuses and the impact it has had on students and the greater community.

*Please note box lunches will be first come first serve.

Watch Live and On Demand with:

Sponsored by: 

1:30 pm - 2:30 pm

Captivating & Marketing to the Millennial Customer

The Camp (Booth 56117-UL)

PRESENTER: Andrew Higgins

Millennials, with their vast purchasing power and social media influence, have caused seismic shifts in the way marketers engage with their audiences.  This group communicates, learns, socializes, and shops through ever evolving digital pathways and technologies thanks to the proliferation of social media. They are desensitized to traditional advertising, which means that typical display ads, and advertising through print, TV and radio are no longer effective at cutting through clutter. Because millennial shoppers are more digitally savvy, brands must follow suit and build relevance, authenticity and community using all of the digital and social tools at their disposal. Brands must recognize and facilitate a two-way dialogue with their shoppers, using personalized messaging, and content that authentically showcases their customers’ brand interactions.  Those brands that seek to understand millennial shopping behaviors, embrace the storytelling power of their consumers, and that harness the power of customer-created content are going to win.

2:00 pm - 3:00 pm

Our Tools: A New Vision for the Future of Outdoor

RANGER Station (Booth VO129-SL)

Inspired by Audre Lorde’s quote “the master’s tools will never dismantle the master’s house,” this experiential presentation will feature leaders in the industry describing how their “tools”—i.e. their assets and their strengths—are part and parcel of building a new future for the industry.

2:00 pm - 3:00 pm

Corralling Your Product Process

Hyatt Regency - Agate Room

PRESENTERS: Pete Frickland, Concurrent Product Development LLC; Lynette Seebohm, Concurrent Strategies LLC

Recent survey findings profiling soft goods and hard goods product management in specialty industries (outdoor, bike, ski, etc.) have indicated that understanding, defining, and managing new product processes are key to the success of product managers. (more…)

2:00 pm - 3:00 pm

Biomimicry: 3.8 billion years of Research and Development

Trend + Design Center (Booth 1014-LL)

PRESENTER: Cynthia Fishman, AIA | NCARB | LEED AP | Fitwel Ambassador

Biomimicry is the conscious emulation of nature’s genius that can be applied to the fields of architecture, product design, energy, medicine, transportation, and social innovation. Drawing on 3.8 billion years of research and development, biomimicry can teach us how to create designs that don’t compete with the rest of the planet, but instead complement it. This session will give an overview of what biomimicry is, provide a “checklist” that encompasses the deep patterns that all of nature follows, and provide real-life examples of designs that use nature as an inspiration that will spark your imagination to what the future could be like. 

2:30 pm - 3:30 pm

It’s Time to Thrive, Not Just Survive

The Camp (Booth 56117-UL)

PRESENTERS: Scott Ohsman—CEO, The Cairn Co; Colin Moynihan—President, Uncle Dans Outfitters; Marc Sherman—The Gear Exchange; Jay Getzel—President, Mountainsmith

Find five simple hacks to grow your business in the age of Amazon.  Join our panel of industry experts as they explore five simple tactics that will help your business not just survive but thrive in the age of Amazon. Panelists include:

3:30 pm - 4:30 pm

Leading Outdoor Advocacy Through Social Media

Hyatt Regency - Mineral Hall

PRESENTER: Jenn Brunson, Outdoor Industry Association; Gale Straub, She Explores; Elyse Rylander, OUT There Adventures; Danielle Williams, Melanin Base Camp; Jolie Valera, Indigenous Women Hike; Shelma Jun, Flash Foxy 

MODERATOR: Katie Boué, Outdoor Industry Association

Join emerging leaders in the digital space as we explore the impact and opportunities in using social media to drive the next generation of outdoor advocacy. Learn how to take actionand become a powerful voice on relevant topics like public lands, climate change, diversity, and local community issues.

3:30 pm - 4:30 pm

When Women Lead: Part 2

The Camp (Booth 56117-UL)

PRESENTERS: Deanne Buck, Camber Outdoors; Georgina Miranda, She Ventures; Jen Gurecki, Coalition Snow; Amanda Goad, BoldBrew

As the retail environment and outdoor community evolves, so must everyday business practices. Join us as we share lessons learned from female executives who are building innovative, inclusive businesses and workforces. Come ready to hear some hard truths and uplifting stories and leave with strategies to engage with current and future customers and community to create a more unifying and relevant experience. All members of our outdoor community are invited and welcome to attend.