2018 Outdoor Retailer Winter Market

Thursday 11/8
Friday 11/9
Saturday 11/10
Sunday 11/11
7:00 am - 8:45 am

OIA INDUSTRY BREAKFAST: Retail Isn’t Dead: Optimism in the Age of E-commerce

Colorado Convention Center - Mile High Ballroom

PRESENTER: Leslie Ghize, The TOBE Report

DESCRIPTION: Kick off Outdoor Retailer Winter Market with free breakfast and a bird’s-eye view of consumer sentiment. Enjoy the current retail landscape keynote presentation from Leslie Ghize of The TOBE Report. A brain trust of original thinkers studying new avenues of interest to the consumer, The TOBE Report is developing and evolving topics to inspire strategies and infuse creativity in the retail world. Ghize will give insight into the future of the outdoor retail industry with an exploration of applicable inventive concepts and clever customer engagement. (more…)

9:00 am - 12:00 pm

AAC Education

High Altitude Den (Booth 38087-UL)

DESCRIPTION: Choose your EDU Adventure. Come by the AAC climbing wall to tackle your burning climbing education questions. Do you want to know more about anchoring? Rappelling? Belaying? Do you want to get a personalized AAC Universal Belay Card? The wall will be staffed with AAC educators ready to indulge your questions, have the tough conversations about best practices, and introduce you to products and manufacturers on display at the show.

10:00 am - 11:00 am

Showcase Brand Culture First, and the Sales Will Follow

Colorado Convention Center - Room 301

PRESENTERS: Erwin Hines, BASIC; Erin Gaines, KEEN

DESCRIPTION: If a brand isn’t presenting their culture on their website today, consumers will tune them out. More than ever, online shoppers want to know what a brand stands for, and it’s up to brands to articulate it. Building and highlighting an impactful path to purpose is as important as an engaging path to purchase for the consumer. This session will cover a recent digital transformation for KEEN (under the Fuerst umbrella of brands) and how the companies drew from KEEN’s offline culture to bridge the gap between purpose and product to create a more purpose-driven and united experience.

10:00 am - 11:00 am

Ready or Not, Here AI Comes! Insights Into AI’s Impact on the Outdoor Industry and Your Digital Marketing Strategy

Colorado Convention Center - Room 302

PRESENTER: Tyler Sickmeyer, Fidelitas Development

DESCRIPTION: The future is now – is your business ready to adapt and capitalize, or are you falling behind the competition? In this cutting-edge talk, Fidelitas Development CEO Tyler Sickmeyer will explain how Artificial Intelligence technology is impacting email marketing, content marketing, SEO and social media – and how outdoor industry marketers can take advantage. Tyler will cover in-depth strategies on implementing the latest AI technology into your marketing strategies. (more…)

10:00 am - 11:00 am

Authentic Activations

The Camp (Booth 32005-UL)

DESCRIPTION: As millennials continue to prioritize experiences over things, how can companies respond to consumer shifts while adding value to their brand? From pop-ups and events to outsider activations, how can we own these experiences from a holistic, authentic point of view?

11:00 am - 12:00 pm

Concept In Context

Trend + Design Center (Booth 54121-UL)

DESCRIPTION: Join TOBE on an inside-out exploration of style and design. Here, we make a case for the sociocultural cues behind driving aesthetics. Anchored in consumer sentiment, we take a contextual approach to style, design and environment to weigh what will be most relevant and captivating for your audience.

11:00 am - 12:00 pm

Bridge the Culture Gap: Digital Content Strategy for the New Outdoor Era

The Camp (Booth 32005-UL)

DESCRIPTION: The culture gap of the outdoor community is growing as rapidly as the industry. Newcomers are joining for their own reasons and on their own terms. Assuming they identify as a traditional outdoor participant is a surefire way to lose out on sales and loyalty. Brands and retailers alike are being challenged to connect and engage with a wider audience and not alienate their core supporters. Join Nemo Design’s pro digital content strategist Harriet Riley to learn how the veteran agency helps clients tackle these problems with digital content strategy. Expect to walk away with insight behind the growth and the immediate action items needed to get up and ahead of the sea change.

11:00 am - 12:00 pm

Concept In Context

Trend + Design Center (53103-UL)

DESCRIPTION: Join TOBE on an inside-out exploration of style and design. Here, we make a case for the sociocultural cues behind driving aesthetics. Anchored in consumer sentiment, we take a contextual approach to style, design and environment to weigh what will be most relevant and captivating for your audience.

12:00 pm - 1:00 pm

OIA INDUSTRY LUNCH: Election 2018: The Aftermath

Colorado Convention Center - Room 301

PRESENTERS: Representative Diana DeGette; Jennifer Ridder, Polis for Colorado; Lori Weigel, Public Opinion Strategies; Andrew Baumann, Global Strategy Group

MODERATOR: Alex Boian, Outdoor Industry Association

DESCRIPTION: We know that elections matter and the outcomes can completely change the trajectory of our industry and our nation. Join OIA Political Director Alex Boian and experts from across the political spectrum for lunch as they break down the results of the 2018 midterm elections and what it means for the outdoor industry. Did America vote the outdoors? And are we in for more of the same, or did change come at the ballot box?

*Please note that box lunches will be first come, first served

12:00 pm - 1:00 pm

Combating Sexual Harassment and Assault in the Outdoor Industry

The Camp (Booth 32005-UL)

DESCRIPTION: Join Department of Justice veteran and University of Colorado researcher, Dr. Callie Rennison, and data scientist and operations strategist Charlie Lieu, as they present data on sexual harassment and assault, and the business risk it poses to outdoor brands. Learn best practices for preventing, addressing, and handling occurrences, and participate in a roundtable of industry leaders including Luis Benitez, Colorado’s Director of Outdoor Recreation Industry and Kristine Hostetter from SNEWS to discuss what we can do together to combat this silent epidemic. 

1:00 pm - 2:00 pm

Carabiner Colloquium

High Altitude Den (Booth 38087-UL)

DESCRIPTION: We invite carabiner manufacturers, climbers, and carabiner enthusiasts to explore the fundamental functions and features of all carabiners: secure connections, cost and durability, strength to weight ratios, and overall strength. Sometimes, climbers want connections to be really secure, and various locking mechanisms achieve that. Sometimes, we want the lightest and fastest thing on the market, and sometimes we want workhorse monoliths, carabiners that are indestructible and cheap. See them all, get hands on, and ask every question!

1:30 pm - 2:30 pm

Learn From the Best: Experiential Shopping

The Camp (Booth 51069-UL)

DESCRIPTION: A panel discussion of how retailers can use activities, events and insider-knowledge to reach new people, to develop their community, and to create richer shopping experiences for their customers.

2:00 pm - 3:00 pm

A New Threat to the Outdoor Recreation Economy: How Additional Tariffs on Imports From China Could Impact Your Business

Colorado Convention Center - Room 301

PRESENTERS: Rich Harper, Outdoor Industry Association; Ron Sorini, Sorini, Samet & Associates; Drew Saunders, Salewa; Valeria Wright, Vista Outdoor

DESCRIPTION: President Trump has proposed adding additional tariffs as high as 25 percent on imports from China, including certain outdoor products, in response to China’s intellectual property practices and forced technology transfers. These additional taxes on products like backpacks, sports bags, leather ski gloves, bikes, kayaks and headwear could significantly raise costs for outdoor companies and consumers, impede job growth and innovation and prevent more Americans from enjoying the outdoors. And apparel and footwear could be next. What is the impact on your business, and how should your business respond?

2:00 pm - 3:00 pm

The Next Generation of Outdoor Consumer: Four Truths You Need to Know

Colorado Convention Center - Room 302

PRESENTER: Mike Stefaniak, Hanson Dodge

DESCRIPTION: When it comes to how they shop, where they buy, what they believe and what they don’t, the next generation of outdoor consumers see the world a bit differently from their predecessors. In this lively session, we’ll look at four truths that brands and retailers alike need to know in order to win over the outdoor consumer of tomorrow.

2:00 pm - 3:00 pm

Understanding Amazon and Its Impact on Your Business

Colorado Convention Center - Room 303

PRESENTER: Keri Rhodes, Etailz, Inc.

DESCRIPTION: Learn from the industry leader in marketplace sales and expertise with over $500 million in revenue and 10 years of experience on Amazon.com. This session is geared toward outdoor specialty retailers and manufacturers attending OR Winter Market. We will cover the following: how Amazon.com works, different principles and terminology to use when discussing Amazon.com, common frustrations and solutions regarding Amazon specific to the outdoor industry and, lastly, what you can do to protect and insulate your business from the challenges that come with Amazon. (more…)

2:00 pm - 3:30 pm

TRENDS in Climbing: The Fixed Point Belay

High Altitude Den (Booth 38087-UL)

DESCRIPTION: Fixed point belays are used to belay a leader climber from a single fixed point, rather than incorporating the belayer’s bodyweight. If you’ve never seen this application, come on by. It’s a technique that has been around a long time, so there is a lot of data surrounding its use. But, it’s only recently started trending in the United States among average climbers. If you are a small belayer, if you are ever belayed by children, if you climb in diverse locals with challenges directly off the belay, this technique is something you’ll want to learn more about.

2:30 pm - 3:30 pm

Fast-Track Leadership: Lessons From the Trenches

The Camp (Booth 32005-UL)

DESCRIPTION: Leadership sometimes seems like a mythical, out there, skill that people spend years reading books, attending lectures, and seeking coaching in an attempt to become better. Join Camber Outdoors for ignite style presentations of lessons learned from past mentees. Whether you are a CEO or just getting your start in your career, you will leave inspired.

2:30 pm - 3:30 pm

Conversation Towards Successful Sustainable Design and Domestic Manufacturing

Trend + Design Center (53103-UL)

DESCRIPTION: Learn how Green Guru/Alchemy Goods (B-corp certified + Colorado Environmental Leadership Program – Gold Level) has paved the road for successful models of designing world class product while manufactured at a domestic level. Davidson will dive into the importance of keeping close proximity to local Sourcing, MFG and Market as well as the end user.  Additionally, revealing the secret sauce of how using eco materials and making the right pivots to ensure maximum durability key when juggling the cost to benefit ratio for buyers, consumers and general market place.

3:30 pm - 4:30 pm

The Evolution of Advertising on Amazon: Strategies to Grow Market Share

Colorado Convention Center - Room 301

PRESENTER: Leo Carrillo, CPC Strategy

DESCRIPTION: Advertising has quickly cemented itself as a primary sales driver in the Amazon seller’s arsenal. As one of the most controllable and scalable investments a brand on Amazon can make, it’s also one of the most time-consuming and complex – and it continues to evolve. (more…)

3:30 pm - 4:30 pm

Innovate, Fund and Grow: How to Build an Outdoor Products Business

Colorado Convention Center - Room 302

PRESENTERS: David DiGiacomo, Jolly Northrop and Beth Prendergast, Michael Best & Friedrich LLP

DESCRIPTION: Starting a business for scale and growth in the outdoor consumer products space can be an adventure. Like any adventure, you want to be sure that you have the tools you need to be successful. Understanding trademark issues when choosing a name for the business, making sure you own all of your intellectual property, raising money and considering and preparing for how your business will impact your community can all be critical elements to your success. Intended audience: Anyone who is interested launching or growing a company or a new product. (more…)

3:30 pm - 4:30 pm

Afternoon Buzz—Human Tricks: Knots and Hitches

High Altitude Den (Booth 38087-UL)

DESCRIPTION: Come have a cup of joe and show off your best rope trick. We’ll provide special prizes for special tricks.

3:30 pm - 4:30 pm

Supply Chain Innovation in the Outdoor Industry Focused on New Sustainable Fibers, Fabrics and Technologies

Trend + Design Center (Booth 54121-UL)

DESCRIPTION: Join United By Blue (UBB) and representatives from leaders in the outdoor industry as Brian Linton, UBB’s Founder, leads a panel discussion on the importance of incorporating new sustainable fibers, fabrics, and technologies into the industry’s varying supply chains. Learn more about the technical and environmental benefits of using materias such as hemp, lyocell, PFC-free DWR (solapel), bison fiber, bio-synthetics, and other fiber-up innovations in industry supply chains.

3:30 pm - 4:30 pm

Social Hour

Community Space at Venture Out (VO360-UL)

DESCRIPTION: Let’s talk social media! Join Lisa Dougherty from RANGE for Social Hour at the Community Space at Venture Out to get your questions answered about social media marketing or just discuss social strategy for your business.   Lisa Dougherty is a digital storyteller focusing on marketing and content production for RANGE, bringing her enthusiasm for art and adventure to client projects and editorial. Beginning her career in production and marketing in 2010, Lisa specialized in digital business affairs while working with companies like Google and adidas on broadcast, digital and experiential campaigns. A NY native who now calls the PNW home, she enjoys crowd surfing, exhibits and volunteering.

4:00 pm - 6:00 pm

Happy Hour With Clever X Nature to Benefit the Outdoor Foundation

Booth #39005

DESCRIPTION: Clever X Nature, launching a new sustainability platform for brands at the show, and they have a Happy Hour each day following panel discussions around key themes in the industry. Day One is our ‘Clever X Design’ panel, and they selected the Happy Hour to benefit Outdoor Foundation.

4:30 pm - 6:00 pm

Exclusive Jon Glaser Loves Gear Screening and Happy Hour

The Camp (Booth 51069-UL)

DESCRIPTION: Comedian – and self-proclaimed gear aficionado – Jon Glaser (“Parks and Recreation,” “Girls,” “Delocated”) is heading to Denver to present the Season 2 premiere of his truTV comedy series, Jon Glaser Loves Gear. In a happy hour sponsored by truTV, Jon will break down the biggest moments from the episode and geek out with expo attendees about one of his life’s greatest passions – gear! Jon Glaser Loves Gear will return to truTV in January 2019.

6:00 pm - 8:00 pm

Outdoor Retailer Innovation Awards

Mile High Ballroom

DESCRIPTION: The Outdoor Retailer Innovation Awards, presented by Capital One, recognize the cutting edge and carefully considered products and retail services made famous at the trade show.
Winning products and retail services will be revealed on stage at a live awards ceremony on Thursday, Nov. 8, 2018. The Outdoor Retailer Innovation Awards ceremony will be held in the Mile High Ballroom at the Colorado Convention Center. Doors open at 6 p.m. and the show begins at 6:30 p.m. The ceremony is open to registered attendees and media.

A panel of luminaries, designers, retailers and media will evaluate entries based on a variety of factors, including concept, design, functionality, originality, sustainability and impact. These judges will select winners from a pool of finalists, which will be on display on the show floor throughout Winter Market.

7:00 pm - 10:00 pm

Toad&Co Save the Planet, Wear Sustainable Tour

Mile High Spirits - Denver's Distillery

DESCRIPTION: Toad&Co is bringing the Save the Planet, Wear Sustainable Tour to Outdoor Retailer! The global apparel industry pollutes, and we’re hitting the road in our ’63 Shasta to educate on sustainability, and celebrate how communities across the country are doing their parts to save the planet. Come for cocktails from Mile High Spirits – Denver’s Distillery (first drink is on Toad!), food from Mestizos Mile High Eats, and music all in support of the Outdoor Foundation.

Other organizations who will be there as part of our sustainability marketplace are Outdoor Foundation, Outdoor Industry Association, 1% for the Planet, OIA Sustainability Working Group, LimeLoop, Textile Exchange, and The Renewal Workshop! The event will raise money for the Outdoor Foundation and their work to make the outdoors a habit for kids and families.

7:00 am - 9:00 am

Industry Trend Breakfast: Market Overview and Q&A With Matt Powell

Colorado Convention Center - Room 301

PRESENTER: Matt Powell, The NPD Group, Inc.

DESCRIPTION: Join NPD for a fast-paced, informative “outdoor trend” breakfast session. This is a must-attend event for those interested in understanding retail trends and sales in outdoor. In this session, The NPD Group’s ports Industry Advisor Matt Powell will provide an overview of what’s driving consumers and what they’re spending money on. Following this overview, Matt will be taking questions from the audience. Come experience this interactive session which is critical to understanding what’s driving success at retail today. The session format is one Matt uses with executive teams at major corporations around the world, so you won’t want to miss it. (more…)

7:00 am - 9:00 am

Conservation Alliance Breakfast: Bears Ears and the Battle for the American West

Mineral Hall at the Hyatt Regency

DESCRIPTION: One year after President Obama designated Bears Ears National Monument in 2016, President Trump took the unprecedented step of reducing the Monument’s boundaries by 85 percent. Trump’s action triggered a widespread battle over US public lands that continues to this day. Photographer Aaron Huey will share his images and stories from his most recent project, “The Battle for the American West”, a deep dive into the creation, and attempted dismantling, of Bears Ears National Monument, which appears as the cover story for the November 2018 National Geographic magazine. Aaron Huey is a National Geographic photographer, a Stanford Media Designer, and the Founder and Creative Director of Amplifier.org.  He has photographed more than 30 stories for the National Geographic magazines and is a Contributing Artist at Harper’s Magazine.  Huey is also widely known for his 3,349-mile solo walk across America (with his dog Cosmo) and his TED talk on Native American P.O.W. Camps.  Huey is a Global Ambassador for Stanford’s d.School, focusing on media experiments using the human centered design process in both the analog and digital world.  Join Conservation Alliance and Aaron Huey on November 9, 2018 from 7 – 9 a.m. at the Hyatt Regency before Day 2 at Outdoor Retailer Winter Market.

9:00 am - 12:00 pm

AAC Education

High Altitude Den (Booth 38087-UL)

DESCRIPTION: Choose your EDU Adventure. Come by the AAC climbing wall to tackle your burning climbing education questions. Do you want to know more about anchoring? Rappelling? Belaying? Do you want to get a personalized AAC Universal Belay Card? The wall will be staffed with AAC educators ready to indulge your questions, have the tough conversations about best practices, and introduce you to products and manufacturers on display at the show.

10:00 am - 11:00 am

Spring/Summer 2020 Trend Influences

Colorado Convention Center - Room 301

PRESENTER:  Maria Teresa Sampedro Dayan, Promostyl

DESCRIPTION: In this session, Promostyl will dive into the inspiration for the spring/ summer 2020 season’s colors and materials relevant to all markets. (more…)

10:00 am - 11:00 am

Mediums That Matter

The Camp (Booth 32005-UL)

DESCRIPTION: Learn how to navigate the murky waters of earned editorial and branded content like a pro. We’ll talk to publishers, editors, and writers from your favorite Outdoor magazines about the future of print and digital storytelling.

10:00 am - 11:00 am

New Tools in the Fight for Sustainable Product Creation

Trend + Design Center (53103-UL)

PRESENTER: Andrew Deceuster, Utah State University

DESCRIPTION: Companies have been moving more and more to sustainable practices in most aspects of their business. Trying to keep up with the most recent techniques for sustainability can be difficult or off the radar or many designers and developers. Several new tools  in assisting with creating new and more sustainable products (software, prototyping technologies, virtual/augment reality…) are discussed by faculty from Utah State University’s Outdoor Product Design & Development program.

11:00 am - 12:00 pm

Amazon – The Pivot You Didn’t Expect

The Camp (Booth 51069-UL)

DESCRIPTION: Whether Amazon is part of your business or not, in some way, Amazon affects us all. So, their next big life changing innovation is about to change commerce once again, but it’s different than you might expect. Find out what it is? How it works and why it could shape the next era of retail, wholesale and more? Come hear how the now famous Amazon “Flywheel” strategy is getting an extreme makeover and why you should care. Opportunity and a new chance to come along for the ride could be the answer we have all been looking for. H2Q is only the beginning.

11:00 am - 12:00 pm

From Micro-Fibers to Macro-Problems: How Long Could Microfibers Really Last?

Trend + Design Center (53103-UL)

DESCRIPTION: Microfiber and microplastics emissions are of growing concern to the scientific community and the public around the world. Many reports and research point to the textile industry as a contributor to the accumulation of synthetic microfibers in our oceans and land ecosystems. Yet, there is some confusion surrounding what types of fibers may be contributing, and how long different fiber types may persist in various natural environments. Please join us to learn more about how different fiber types degrade in specific aquatic environments.

12:00 pm - 1:30 pm

OIA INDUSTRY LUNCH: How Change Happens: Why Some Social Movements Succeed While Others Don’t

Colorado Convention Center - Room 301

PRESENTER: Leslie Crutchfield, Executive Director of the Global Social Enterprise Initiative (GSEI) at Georgetown University’s McDonough School of Business

DESCRIPTION: Movements matter, today as much as ever. Why do certain movements succeed while others don’t? Social change expert and “How Change Happens” author Leslie Crutchfield explores some of the most dramatic social and environmental changes of the 21st century. From LGBT marriage equality and tobacco control to gun rights expansion and more. She shows why some campaigns soar while others fizzle. Leslie will reveal why pressing environmental problems like acid rain could be solved in North America, but climate action is getting stuck. And she looks in-depth at the role of business in movements, highlighting how companies can have real impact on – and also be impacted by – the major movements of our time.  (more…)

12:00 pm - 1:00 pm

Get Customers in the Door: Creative Strategies to Drive In-Store Traffic

The Camp (Booth 32005-UL)

DESCRIPTION: We’ve all heard it—more people are doing their shopping online than ever before. But never fear, studies have shown that a majority of US shoppers still prefer to shop in store—it’s just a matter of getting them in the door. Learn how to give sellers a reason to visit your store using methods you may not expect.

12:00 pm - 1:30 pm

Prioritizing Your Technology Road Map: Life Without Spreadsheets

Colorado Convention Center - Room 303

PRESENTER: Matt Nakari, Centric Software

DESCRIPTION: Spreadsheets, manual data entry, cleaning up errors and communicating changes through emails slows everyone down, there is a better way — it’s called Product Lifecycle Management (PLM). Wave goodbye to spreadsheets and hello to amazing results like 15% reduced data entry and up to 10% increased sales. Hear how Denver-based leading dog accessory company Outward Hound is reaping the benefits of Centric PLM. Join this Lunch & Learn discussion and live demo to find out how freeing life without spreadsheets can be!

SPONSOR:

1:00 pm - 1:00 pm

Rope Referendum

High Altitude Den (Booth 38087-UL)

DESCRIPTION: We invite rope manufacturers, climbers, and rope enthusiasts to explore the fundamental functions and features of all rope: elasticity, durability, handling, strength to weight ratios, and slew of other features like dry-treatment, middle markings, end labels, colors and styles. Climbing rope, anchoring rope, tag lines, cordellette, friction hitches: we ask ropes of various diameter and elasticity to do it all, so come get a chance to feel lots of rope varieties in their elements.

1:30 pm - 2:30 pm

ROI for Retailers

The Camp (Booth 51069-UL)

DESCRIPTION: A workshop to discover merchandise management strategies & key performance indicators that directly impact your store’s performance and profitability.
Content Highlights: Increasing your Initial Mark Up, Designing your Sell Through & Maintained Mark Up, Protecting your Turn, GMROI (combo of maintained mark up & turn), If there’s time, discuss how to approach a new investment to evaluate if the potential ROI is worth the time & money (technology, real estate, fixtures, sales floor expansion, website, staff, advertising, etc)

1:30 pm - 2:30 pm

Sports Product Design Research Methods

Trend + Design Center (53103-UL)

PRESENTER: Susan Sokolowski, University of Oregon

DESCRIPTION: This workshop will focus on an array of research methodologies used to inform new and innovative sport products. We will follow a few case studies to understand how history, materials, manufacturing, trends, patents, environmental and athlete insights, influence the design of a new product. Session is led by Dr. Susan Sokolowski, Associate Professor and Director of the Sports Product Design Graduate Program, University of Oregon.

2:00 pm - 3:00 pm

Innovation Trend: Online Product Customization

Colorado Convention Center - Room 301

PRESENTER: Tom Flierl, Amla Commerce

DESCRIPTION: 41% of consumers claim to want a unique product that they have customized, yet many outdoor brands are not prepared for mass customization in the digital world. Join Tom Flierl of Amla Commerce to explore the hot trend of e-commerce product customization to better understand consumer desires, operational considerations and technology options to power product customization. 

2:00 pm - 3:00 pm

What Facebook Advertising Taught Us About Growing a Brand via Social

Colorado Convention Center - Room 302

PRESENTER: Sarah Sanchez, CPC Strategy

DESCRIPTION: In the new era of micro brands – digitally native brands that grow rapidly, primarily through sophisticated audience targeting – Facebook has become the main avenue for hyper-growth. Facebook has become a highly investable advertising channel because of its ability to address all parts of the e-commerce conversion funnel – from brand awareness to loyalty. (more…)

2:00 pm - 3:30 pm

TRENDS in Climbing: Assisted Braking Devices

High Altitude Den (Booth 38087-UL)

DESCRIPTION: Accidents involving incapacitated belayers have been a steady annual phenomenon, and assisted braking devices offer an informed belayer a definitive margin of error. Come by the AAC climbing wall to see how a stationary brake hand can add efficiency to your lead belaying. See how assisted braking functions give your brake hand a margin of error. Discuss the role and options for manual braking devices in the era of ABD.

2:30 pm - 3:30 pm

Everyone’s Outdoors: Five Minutes, One Bold Idea

The Camp (Booth 32005-UL)

DESCRIPTION: Join us for a fast paced, inspiring exploration of innovative and bold ideas by entrepreneurs, artists, activists, and thought-leaders around equity, inclusion, and belonging in the outdoors.

2:30 pm - 3:30 pm

The Key to Successful In-House Scalable Prototyping

Trend + Design Center (53103-UL)

DESCRIPTION: Most brands struggle to justify in-house prototyping with the ease to send a spec or CAD to a factory for their interpretation and development. However many know the disconnect in a factory’s concept translation often leads to time and budget inefficiencies.  Commonly costs are sited as the inaccessibility to in-house prototyping programs. But what if we could find a solution that was amicable for small start ups all the way to pre-existing larger brands and their business models? Zac West will reveal pragmatic ways to achieve scalable approaches for faster to-market time frames, greater innovation leading to higher profits, and higher yield of ideas through prototyping being central to one’s creative process.

3:30 pm - 4:30 pm

Flattery or Infringement? How to Protect Your Innovations and Pitfalls to Avoid in Taking Inspiration from Competitors

Colorado Convention Center - Room 301

PRESENTERS: Steve Horace and Justin Cruz, Michael Best & Friedrich, LLP

DESCRIPTION: You have some great gear or have a great idea for gear, but how do you make sure that your innovations are protected? You’ve heard of patents, trademarks and copyrights, but how are they different? Come join our panel discussion to learn about the different types of intellectual property protection, considerations of what product and promotion imitation crosses the line and what is fair competition. The panel will include an industry perspective. (more…)

3:30 pm - 4:30 pm

Driving Your Sustainability Strategy: How the Higg Index Can Help

Colorado Convention Center - Room 302

PRESENTERS: Nikki Hodgson, Outdoor Industry Association; Kevin Myette, Bluesign; Anne Gillespie, Textile Exchange

DESCRIPTION: A strategic, holistic approach to sustainability is necessary in today’s marketplace. It inspires better business decisions and can result in cost savings, increased production and operational efficiency, improved brand perception and proactive engagement on emerging issues. But where do you start with developing your sustainability strategy? How do you prioritize issues and manage resources efficiently? (more…)

3:30 pm - 4:30 pm

Social Hour

Community Space at Venture Out (VO360-UL)

DESCRIPTION: Let’s talk social media! Join Outdoor Retailer’s own social media strategist for Social Hour at the Community Space at Venture Out to get your questions answered about social media marketing or just discuss social strategy for your business.  

3:30 pm - 4:30 pm

Afternoon Buzz—Fireside Chat: AAC Grief Fund

High Altitude Den (Booth 38087-UL)

DESCRIPTION: As climbers we know climbing is an inherently dangerous undertaking. We feel the risk is outweighed by the strong expression of selfhood that comes from moving up rock, snow and ice. Danger and risk can lead to injury and loss. Every climber knows skinned knees and knuckles. We take them for granted as part of the game and even brag about our minor injuries. However, climb enough and you can risk a life-threatening physical injury severe enough to change your life. Climb enough and you can lose someone in a fall. Or know someone who has. Climb enough and you can witness terrible events in the mountains when hostile weather suddenly moves in. Join panelists that include pro climbers, grief specialists and AAC staff to hear their stories, and talk about how we are making efforts to confront this topic.

3:30 pm - 4:30 pm

Growing your business by growing the good

The Camp (Booth 32005-UL)

DESCRIPTION: Bert and John Jacobs launched the Life is Good Company in 1994 with $78 in their pockets, selling t-shirts on the streets of Boston. Today, Life is Good is a $100 million positive lifestyle brand sold by more than 2,000 retailers across the U.S. and Canada, donating 10% of its annual net profits to helping kids in need.

You’ll hear from Bert about the perfectly imperfect ups and downs of the brand’s last 25 years, discover how concentrating on the outdoor community can fuel growth, and unearth some never-before-told tales from life on the road. Bert’s business story and lessons on optimism and corporate social responsibility will demonstrate how focusing on the good can transform your mindset, business, and take you anywhere.

4:30 pm - 6:00 pm

adidas x Woolmark Performance Challenge 2018 Showcase

Trend + Design Center (53103-UL)

DESCRIPTION: adidas and The Woolmark Company invite you to discover 10 pioneering creatives whose innovative ideas harness the natural potential of Merino wool, to create product solutions for the sports and outdoor market. The announcement of the inaugural winner of the Woolmark Performance Challenge will be made at 5pm.

9:00 am - 12:00 pm

AAC Education

High Altitude Den (Booth 38087-UL)

DESCRIPTION: Choose your EDU Adventure. Come by the AAC climbing wall to tackle your burning climbing education questions. Do you want to know more about anchoring? Rappelling? Belaying? Do you want to get a personalized AAC Universal Belay Card? The wall will be staffed with AAC educators ready to indulge your questions, have the tough conversations about best practices, and introduce you to products and manufacturers on display at the show.

10:00 am - 11:00 am

The Power of Livestreaming: Innovating Your Brand

Colorado Convention Center - Room 301

PRESENTER: Fritz Brumder, Brandlive

DESCRIPTION: Brandlive Co-Founder and COO Fritz Brumder will be highlighting how major outdoor brands and retailers, such as GoPro, Yakima, Cabela’s and Osprey are leveraging live video to innovate their communication strategies. He will give a voice to this medium, which is continuing to make headway across the outdoor industry and beyond and share with attendees how they can easily pursue this innovation for their own brands.

10:00 am - 11:00 am

Accessibility and Adaptive Climbing – Making People With Disabilities Welcome in Outdoor Venues

Colorado Convention Center - Room 302

PRESENTER: Craig DeMartino, Adaptive Adventures

DESCRIPTION: This session will address how people with disabilities can be welcomed into the adaptive climbing world. From creating a welcoming space within the setting of a climbing gym, to choosing the correct space for an outdoor area, Craig will speak from the perspective of the adaptive climber that he is. Additionally, other activities such as skiing, kayaking and biking will be discussed to address building a variety of programs for athletes with disabilities.

10:00 am - 11:00 am

Mental Health in the Outdoors

The Camp (Booth 32005-UL)

DESCRIPTION: Mental health affects 1 out of 4 people in the United States. Suicide is the 10th leading death and 9.8 million people experience serious mental illness that substantially interferes with their daily lives and activities. What does this look like in the outdoor industry? How does playing outside affect our lives and/or create a place of healing. Join us for a panel discussion with individuals working hard to alter the stigma of mental illness.

11:00 am - 12:00 pm

Women In Competition: Moving the Sport Forward

The Camp (Booth 32005-UL)

DESCRIPTION: Join a panel of professional female athletes for a discussion on the future of women’s competitive climbing. Panelists include Kareemah Batts, Delaney Miller and Whitney Pesek.

12:00 pm - 1:30 pm

OIA INDUSTRY LUNCH: Just What ARE the State Offices of Outdoor Recreation?

Colorado Convention Center - Room 301

PRESENTERS: Luis Benitez, Colorado Outdoor Recreation Industry Office; Marc Berejka, REI; Dave Glenn, Wyoming Outdoor Recreation Office and State Parks;
Carolann Ouellette, Maine Office of Outdoor Recreation

MODERATOR: David Weinstein, Outdoor Industry Association

DESCRIPTION: There are now 11 state offices or commissions of outdoor recreation around the country, and more are in the works. But what are these offices? How do they differ from other state agencies? And what do they seek to accomplish? Join OIA’s State and Local Policy Director David Weinstein, current directors of these offices and the industry experts who helped create them in a discussion about this emerging trend at the state level, why these offices help their states and where the next office might be created.  

*Please note that box lunches will be first come, first served


1:00 pm - 2:00 pm

Anchors

High Altitude Den (Booth 38087-UL)

DESCRIPTION: Every manufacturer at the show has an array of products designed to anchor a climbing team to sets of permanents fixtures (bolts), removable protection points (cams, stoppers, etc), and natural features (trees, boulders, horns, etc). Come see the latest and greatest products to make sure your application adheres to fundamental principles.

1:30 pm - 2:30 pm

Develop Rewarding Partnerships with your Brands (for Retailers)

The Camp (Booth 32005-UL)

DESCRIPTION: A hybrid session of a workshop + best practices volunteered from the audience, we’ll unveil the building blocks to a more steadfast & rewarding vendor/retailer relationship…that will translate into healthier sales for both parties. Content Highlights: Win/win/win for our customer, us as retailers, and brands, Are we a good match? (kind of like dating!): Availability & willingness, Common values & goals, Knowledgeable & open minded, Service & Support – a give & take, Sales Floor & Product: merchandising, knowledge, facetime, marketing, Operations: data management, shipping/receiving, invoices, Buying: line showings, payment terms, PO Management, business performance, continued communication

2:00 pm - 3:30 pm

TRENDS in Climbing: Helmets on Every Head

High Altitude Den (Booth 38087-UL)

DESCRIPTION: Helmet use is becoming more and more of status quo for outdoor climbing, and helmets are being designed to protect the climber skull from things falling from above, and the climber falling and impacting things. Come discuss the increasingly ubiquitous use of helmets in an outdoor setting.

2:30 pm - 3:30 pm

When Women Lead: An Evolving Conversation

The Camp (Booth 32005-UL)

DESCRIPTION: Join us for an ongoing conversation with the industry’s women leaders on contemporary topics that drive business success including merging profit and purpose in business, diversifying the marketing/ad images of women in the industry, how smaller brands can compete against the heritage Goliath, and more.

2:30 pm - 3:30 pm

Prototyping: Examples of Lessons Learned the Hard Way

Trend + Design Center (53103-UL)

DESCRIPTION: This one-hour presentation will review a dozen or so examples of how prototyping was used to speed the process of getting from an idea to a workable, successful product. Examples draw from different industries, product types, materials, prototyping approaches, and iterations to succeed. The purpose of this review is to show the breadth of options that are available and some specific and unique applications. Takeaways 1. A feeling for the how, when, where and why different prototyping technologies can be successfully applied during the design and development process. 2. Clarification to what questions prototypes can answer; how to ask them 3. Some insight into new, novel and creative methods that have been used to quickly prototype difficult new concepts.

3:30 pm - 4:30 pm

Trade Credit Risks and Rewards for Retailers

The Camp (Booth 32005-UL)

DESCRIPTION: Join fintech innovator Fundbox as they describe the fundamentals of trade credit — otherwise known as net terms — the valuable extra days when you get to sell inventory before you pay for it. In this discussion they’ll walk through what the brand is thinking as they consider your request for trade credit and how to improve your chances of getting it. They’ll outline the times when you shouldn’t take trade credit because it puts pressure on your relationship with vendors with whom you need to stay on good terms. And they’ll share some alternatives to trade credit you can use when trade credit isn’t the right fit so you can find the right solution to your business.

3:30 pm - 4:30 pm

Afternoon Buzz—Innovations

High Altitude Den (Booth 38087-UL)

DESCRIPTION: Come have a cup of joe and mingle with the newest and most innovative products available for climbers this year.

3:30 pm - 4:30 pm

Social Hour

Community Space at Venture Out (VO360-UL)

DESCRIPTION: Let’s talk social media! Join Outdoor Retailer’s own social media strategist for Social Hour at the Community Space at Venture Out to get your questions answered about social media marketing or just discuss social strategy for your business.  

9:00 am - 12:00 pm

AAC Education

High Altitude Den (Booth 38087-UL)

DESCRIPTION: Choose your EDU Adventure. Come by the AAC climbing wall to tackle your burning climbing education questions. Do you want to know more about anchoring? Rappelling? Belaying? Do you want to get a personalized AAC Universal Belay Card? The wall will be staffed with AAC educators ready to indulge your questions, have the tough conversations about best practices, and introduce you to products and manufacturers on display at the show.

1:00 pm - 3:30 pm

TRENDS in Climbing: Small Teams Rescue is Changing

High Altitude Den (Booth 38087-UL)

DESCRIPTION: The AAC has been slowly reformulating the nature of small teams and improvised rescue training. For decades, the top down curriculum taught by guides and climbing instructors has emphasized the least common scenarios in climbing, with load transfer techniques being the foundational skill. All those skills are still valuable, but they might not be commonly deployed. Instead, stuck ropes, getting off-route, and dropped hardware routinely happed to all climbers, and the solutions are either quick and painless or lead to further difficulty, exposure, and more severe accidents.

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