2018 Outdoor Retailer Summer Market

Sunday 7/22
Monday 7/23
Tuesday 7/24
Wednesday 7/25
Thursday 7/26
8:00 am - 10:45 am

Outdoor Industry Higg Index Adoption

Crystal C, Embassy Suites, 1420 Stout St, Denver, CO 80202

A first look at the 2017 outdoor industry Higg Index Facility Environmental Module data, an update on the Social and Labor Convergence Project (SLCP), an overview of the Higg Brand and Retail Module pilot, and a more information on the access model and adoption cadence for 2019. This session will primarily focus on providing an overview of what to expect from the BRM pilot, including updated content, upcoming trainings, and deadline. (more…)

11:00 am - 12:00 pm

Climate Solutions: Shared Supplier Project

Crystal C, Embassy Suites by Hilton Denver Downtown Convention Center, 1420 Stout Street

Exploring how outdoor industry brands and suppliers can work together to reduce emissions across global supply chains and take advantage of low-carbon opportunities

As we build out the OIA climate toolkit, we are exploring new and existing projects and programs around renewable energy procurement and carbon reduction to help support outdoor industry companies with their climate strategies and goals. This session will provide a brief overview of the OIA climate program followed by presentations of potential programs designed to help support scope 3 reduction efforts. The purpose of this meeting is to discuss industry needs, review existing programs, and discuss which programs and projects (whether existing or new) will help support industry and company efforts to reduce emissions. (more…)

12:00 pm - 1:00 pm

Lunch + Sustainability Working Group Plenary

Crystal C, Embassy Suites by Hilton Denver Downtown Convention Center, 1420 Stout Street

1:00 pm - 2:30 pm

Microfibers Meeting

Crystal C, Embassy Suites by Hilton Denver Downtown Convention Center, 1420 Stout Street

Agenda:

  • Brief introduction and level-setting
  • Research
    • Newly launched research map – reference tool created by Sophie Mather, biov8tion
    • Updates on specific research projects
    • Launch of OIA Microfibers Research Cohort – collaborative effort with EOG Microfibres Consortium
  • Communications
    • Overview of project work currently happening
    • Gather attendee input: key points needing clarity for consumers
    • Next steps
  • Test Method Development
    • Updates on AATCC and ASTM committee work
  • Policy
    • Updates
    • Strategy development
  • Other Business
  • Adjourn

 

3:00 pm - 4:00 pm

Preferred Materials Meeting

Crystal C,Embassy Suites by Hilton Denver Downtown Convention Center, 1420 Stout Street

PRESENTERS: Nova Sayers, NSF International; Brad Boren, Norrona – chair of TE’s Biosynthetics WG; Elissa Foster, Patagonia

Defined as fibers, materials or product that have been recognized by their more sustainable properties (criteria around lower impacts, traceability mechanisms & tested/verified), the industry continues to assess & identify new areas of Preferred Materials and improve the measurement, management & integration of existing ones. In this session, we’ll hear brief updates on NSF’s Regenerative Organic Standard and Textile Exchange’s Biosynthetics Working Group, as well as ongoing developments in hemp & natural rubber. We will also work to discuss and align around key outdoor industry projects on Preferred Materials for the coming year.

1:00 pm - 4:00 pm

Camber Outdoors Pitchfest 2018

Embassy Suites Denver Downtown

Join Camber Outdoors for its 4th annual Pitchfest on July 22 (Day 0). Seven finalists will take the stage and pitch their business to industry leaders and influencers. Open to the public and RSVP is encouraged.

4:00 pm - 5:00 pm

Durable Water Repellents & Flame Retardants Progress Update

Crystal C, Embassy Suites by Hilton Denver Downtown Convention Center, 1420 Stout Street

Durable Water Repellents Update

  • The topic of DWR continues to evolve as brands work to identify, assess & adopt alternatives to the historical long-chain fluorinated chemistries, prompted by new regulations, available hazard data & alternative solutions coming to market. While the DWR Task Force has developed a number of resources for the industry on this topic, during this session we’ll work discuss a proposal for a new industry’s resource. (more…)
4:00 pm - 5:00 pm

Circular Economy: Hardgoods Recycling Recovery

Crystal B, 1420 Stout St, Denver, CO 80202

In an effort to support and drive the industry toward a circular economy, we are currently evaluating the existing landscape of recycling recovery for hardgoods products at end-of-life. This session will focus on the first group of materials that are commonly used in outdoor hardgoods products: metals including stainless steel, carbon steel, and aluminum. We will share our findings about the current state of waste recovery programs in the United States, identify the key system gaps around recycling recovery, and discuss potential opportunities for leveraging industry collaboration to improve circularity.
(more…)

7:00 am - 8:45 am

OIA Industry Breakfast – An Outdoor Industry Call-to-Action: Building an Outdoor Nation That Thrives Outside

Hyatt Regency Denver at Colorado Convention Center

PRESENTERS: Florence Williams, “The Nature Fix”; Chris Castilian, Great Outdoors Colorado; Yesica Chavez, Children and Nature Network & Colorado Outdoor Recreation Industry Office

It’s imperative that the outdoor industry drives the movement to get all Americans outside to mirror the changing demographics of our country. From the science behind why humans need the outdoors for their health to the proven community benefits, the Outdoor Foundation is on a mission to Build an Outdoor Nation of Americans who benefit from nature, love the outdoors and in turn advocate for its protection. (more…)

10:00 am - 11:00 am

Becoming Human

Trend + Design Center (Booth 1040-LL)

PRESENTER: Cori Rowley, Design Central

What if we challenged ourselves to know the consumer so well that we heard their voice in every decision we made? What if by understanding their worries, struggles, dreams and joys we were able to transform a market? This is the story of how you can find victory in reconnecting the consumer with feeling human at all ages and stages of life. We’ll help you reunite the consumer with a sense of purpose.

10:00 am - 11:00 am

Give ‘Em What They Want! Preparing for Mass Product Customization in a Digital World

Embassy Suites Denver Downtown

PRESENTER: Tom Flierl, Amla Commerce

Product customization is a hot trend. Empowering consumers to customize products online is a powerful engagement tool with a long list of marketing and operational benefits. Join Tom Flierl, VP of marketing at Amla Commerce, as he shares insights on how to prepare for product customization in a digital world. 

11:00 am - 12:00 pm

Food-to-Fiber

The RANGER Station (Booth VO358-SL)

The disconnect between food and fiber is real. They are both agricultural products, but people tend to forget that. There is a real opportunity for outdoor brands to source wool, leather, and food from regenerative agriculture and this panel discussion will provide resources and recommendations through the Savory Institute lens.

11:00 am - 12:00 pm

Product and Supply Chain Chemical Integrity for Brands

MR302-SL

PRESENTER: Kevin Myette, Bluesign Technologies

Ensuring chemical Integrity in your products and supply chain may sound like a daunting task but some of the first steps are very pragmatic and extremely helpful for your business. Why does this matter so much now, and why is this going to be unavoidable in the near future. It is not JUST about sustainability but is rooted in robust product and supply chains.

12:00 pm - 1:30 pm

OIA INDUSTRY LUNCH – State of Sustainability in the Outdoor Industry

Embassy Suites Denver Downtown

PRESENTERS: Danielle Cresswell, Klean Kanteen; James Rogers, The North Face; Matt Thurston, REI

Join us as we launch the outdoor industry’s first-ever industry sustainability benchmarking report, looking at how outdoor industry companies of all sizes are tackling supply chain sustainability. For over 10 years, outdoor industry companies have been working together on identifying and scaling the best environmental and social responsibility practices in the supply chain, cementing the industry as a leader in sustainable business. The growth and success of the outdoor industry is intrinsically linked to preserving our outdoor places to recreate and being a good citizen in the communities where our members work and play. This report is OIA’s first attempt to quantify its success in these areas, establishing a baseline against which we can measure our collective performance and provide data-driven guidance to prioritize future initiatives.

(more…)

12:00 pm - 1:30 pm

Tailgate Gastronomy: Food for the Road

The Camp (Booth 56117-UL)

PRESENTER: Kieran Creevy

Join professional backcountry chef Kieran Creevy for a hands-on cooking demo at The Camp. Tailgate Gastronomy will explore creative menus for the road while cooking gourmet meals on one-burner and two burner stoves. Sample dishes include: coconut and black lentil dhal, fresh herb chapatti and Vietnamese beef pho.

1:30 pm - 2:30 pm

Biomimicry: 3.8 billion years of Research and Development

Trend + Design Center (Booth 1040-LL)

PRESENTER: Cynthia Fishman, KTGY Architecture + Planning

Biomimicry is the conscious emulation of nature’s genius that can be applied to the fields of architecture, product design, energy, medicine, transportation, and social innovation. Drawing on 3.8 billion years of research and development, biomimicry can teach us how to create designs that don’t compete with the rest of the planet, but instead complement it. This session will give an overview of what biomimicry is, provide a “checklist” that encompasses the deep patterns that all of nature follows, and provide real-life examples of designs that use nature as an inspiration that will spark your imagination to what the future could be like.

1:30 pm - 2:30 pm

Breaking a Paradigm: Why Focusing on Women is Not Enough

The Camp (Booth 56117-UL)

Camber Outdoors will facilitate a conversation on the show floor to explore why industry efforts aimed at inclusion must be intersectional. Research and experience show that companies that focus exclusively on women are often met with limited success in broader inclusion efforts. By understanding where white women and women of color overlap and diverge in experiences, we will begin to broaden our perspective and framework for the next generation of Camber Outdoors’ work.

2:00 pm - 3:00 pm

Earned Profit: How Outdoor Brands and Retailers Can Integrate PR and SEO for Superior Results

Embassy Suites Denver Downtown

PRESENTERS: Tyler Sickmeyer, FidelitasDevelopment.com

Why are two of your brand’s most important traffic channels operating in silos? Outdoor retailers know the value of earned traffic and invest heavily into both SEO and PR to drive customers to their stores. So why aren’t marketing leaders insisting that their SEO and PR teams collaborate? Outdoor marketers that fail to integrate their PR and SEO efforts find themselves at risk of lackluster returns on their investments into the channels. Learn how to integrate PR and SEO, including the following insights: getting your SEO and PR teams on the same page with aligned brand messaging; leveraging SEO insights to hone your PR team’s focus; how PR teams can assist with link-building efforts; amplifying the effect of your SEO content with the help of your PR team; and determining how much budget merchants should allocate for each. (more…)

2:00 pm - 3:00 pm

Finding Common Ground on Public Lands

Embassy Suites Denver Downtown

PRESENTERS: Zach Riley, American Farm Bureau; Russ Vaagen, Vaagen Timbers; Charlie Galbraith, Kilpatrick & Townsend; Garrett Eaton, BTA Oil Producers LLC & OARS

MODERATOR: Jessica Wahl, Outdoor Industry Association

Public lands are the backbone of the outdoor recreation economy, but there are many other industries that rely on public lands and waters. We all want the land to be healthy and sustainable, but utilize it in different, sometimes conflicting, ways. “Finding Common Ground” will explore the challenges, opportunities and some innovative pathways forward for oil and gas, agriculture, timber, Tribes and the outdoor recreation industries to find common ground on relevant public lands issues facing us today.

2:00 pm - 5:00 pm

REI + OIA PRODUCT SUSTAINABILITY OPEN HOUSE

REI Denver Flagship Store

Are you a brand that sells your products at REI? Have questions about the recently released REI Product Sustainability Standards, or about how your company can improve your sustainability practices? Want to connect with organizations that can support your company on your product sustainability journey? Join REI, the Outdoor Industry Association, and a select group of sustainability-focused organizations for an afternoon open house focused on learning and networking.

REGISTRATION >

2:00 pm - 3:00 pm

Traceability in Textiles: An Industry Insight

MR302-SL

PRESENTER: Kurt Schlaepfer

Supplier best practices and the coming age of transparency it’s no longer optional. Get information on trends, practical tools and discuss the transformation in the industry.

2:00 pm - 3:30 pm

The NEW Role of Big Data in Outdoor Industry Advocacy

Embassy Suites Denver Downtown

PRESENTERS: Marc Berejka; REI; Adam Cramer, Outdoor Alliance; Breece Robertson, The Trust for Public Land

MODERATOR: Alex Boian, Outdoor Industry Association

Join Outdoor Industry Association, REI, Outdoor Alliance and The Trust for Public Land for a preview of the latest, cutting edge technology and GIS mapping that play an increasingly important role in how we invest in and protect our public lands.

2:00 pm - 3:30 pm

Marketing Sustainability Roundtable

Crystal A, Embassy Suites by Hilton Denver Downtown Convention Center, 1420 Stout Street

3:30 pm - 4:30 pm

Amazon & the Path to Purchase: Control Is a Choice 

Embassy Suites Denver Downtown

PRESENTERS: Ryan Riggs, Netrush; David Orr, Strategic Sales Solutions; Dove Gibson, Ruffwear

What do brands that have found a way to use the speed, data and reach of Amazon to enhance a broader digital strategy have in common? A different mindset and approach. Brands are confronting a shifting landscape driven by consumer behavior, technology and the interconnectedness of physical and digital platforms. Consumer paths to purchase include a complex mix of physical and digital touchpoints. Successful brand strategies require unprecedented alignment across consumer preferences. Simply put, Amazon is dominating in product sales and research, with customers citing reviews, ratings and price comparison as the top reason for visiting. What are the steps any brand can take to control this essential touch point? Full control remains the only path to complete data, responsive messaging, new customers and targeted reinvestment. Join us for a discussion with key brand owners who have taken ownership of their space on Amazon, invested in e-commerce success and aligned their message across the path to purchase.  

3:30 pm - 4:30 pm

Reducing vs. Offsetting: Sustainability and the Supply

The RANGER Station (Booth VO358-SL)

As manufacturers of physical goods we create pollution and are responsible for cleaning up our mess. We’re all on the same page there. But how we clean up our mess is a source of endless debate. Join us for a panel to discuss best practices for reducing our collective footprint and breaking down the supply chain.

3:30 pm - 4:30 pm

Consumer Insights Around Sustainability

Trend + Design Center (Booth 1040-LL)

PRESENTER: Jill Dumain

Come learn how consumers have changed their views and expectations as it relates to sustainability. We will look at a diverse set of industries, explore trends and think about the future during this session.

4:00 pm - 9:00 pm

Nite Ize Carnival Party

Colorado Convention Center

Join us to celebrate and support 5000 miles of wild with free beer, carnival games, and live music.

We are bringing together companies from the outdoor industry in a united campaign to celebrate our industry, connect & relax in an exclusive location, and to support the 5,000 Miles of Wild campaign from American Rivers and American Whitewater.

This will be a fun carnival themed atmosphere where Outdoor Retailer Show buyers, exhibitors, and media partners can relax with a few free drinks after a busy day at the show, share stories, and engage with sponsoring brands through carnival games while being entertained with live music from Colorado’s best 80’s cover band The Goonies.

4:30 pm - 6:00 pm

Peak Design Happy Hour

The RANGER Station (Booth VO358-SL)

Join us for happy hour with Peak Designs after the Reducing vs. Offsetting: Sustainability and the Supply panel.

7:00 am - 9:00 am

The Conservation Alliance Breakfast

The Hyatt Regency, Capitol Ballroom

DEFENDING OUR COMMON GROUND: American Public Land from Teddy Roosevelt to Donald Trump

A Presentation by Author Timothy Egan
Arrive Tired, Leave Inspired!

7:00 am - 9:00 am

NPD Trend Breakfast: Retail and Consumer Trends in the Outdoor Marketplace

Embassy Suites Denver Downtown

PRESENTERS: Matt Powell and Julia Day, The NPD Group, Inc.

Join NPD for a fast-paced, informative “outdoor trend” breakfast session. This is a must-attend event for those interested in understanding retail trends and sales in outdoor. This session will provide an in-depth update on what’s driving consumers and what they’re spending money on. In today’s complex retail environment, this session is critical to staying up to date on retail sales and consumer insights. (more…)

10:00 am - 11:00 am

Avoiding Crisis on America’s Rivers: How the Outdoor Industry can Seize Opportunities in a Changing Climate

The Camp (Booth 56117-UL)

PRESENTERS: Pete McBride, National Geographic photographer; Bart Miller, Western Resource Advocates; Johnny LeCoq, Fishpond; Kate Greenberg, National Young Farmers Coalition

MODERATORS: Eugene Buchanan, Paddling Life

What to do when rivers are running dry? Leading voices on water, farming, recreation, and business answer essential questions about challenges and opportunities facing our freshwater lakes, rivers, and streams.

10:00 am - 11:00 am

Promostyl: Sport and Street, Spring/Summer 2020 Trend Forecast

Embassy Suites Denver Downtown

PRESENTERS: Jerome Lamaar, Promostyl

The session will highlight key colors, shapes and marketing insights—all relevant to the outdoor markets. (more…)

10:00 am - 11:00 am

Uncharted Technology: Exploring the Frontier of Artificial Intelligence in the Outdoor World

Trend + Design Center (Booth 1040-LL)

PRESENTERS: Greg Aper, Whipsaw

Artificial intelligence and robotics have been around for decades, but are now poised to make a significant impact on human life due to advances in hardware and data collection.  The sentient characteristics of these technologies has inspired, fascinated, and frightened mankind in equal parts.  Our collective perception and understanding of both has been clouded by pop culture.  What is AI truly capable of right now?  How might it impact and augment our ability to create revolutionary outdoor products and experiences?  Join us for an exploration into the uncharted territory of artificial intelligence in our natural world.

10:00 am - 11:00 am

Is Your Gear Protected? Intellectual Property for the Outdoor Industry

Embassy Suites Denver Downtown

PRESENTERS: Bill Mauke & Ian Walsworth, Lewis Brisbois

The presentation will provide a brief overview of the various forms of intellectual property (IP), and deliver insight through examples into how each IP regime can be used to distinguish your products from your competitor’s, build your brand, and prevent counterfeiting. After a short presentation, Bill and Ian will field questions from the audience on everything you ever wanted to know about IP.

Sponsors:

11:00 am - 12:00 pm

University Series—Product Design 101: Product Feasibility, Desirability and Viability

The Camp (Booth 56117-UL)

Design for Feasibility (how it’s made), Desirability (how to make it desirable), and Viability (can it be produced and sold at a price to generate revenue) are qualities needed to be understood not only by product designers, but by sales, retail buyers, marketing and senior management. Faculty from Utah State University’s Outdoor Product Design & Development program as well as industry partners give a crash course in understanding what makes good product and how that leads to better business.

11:00 am - 12:00 pm

Paraclimbing: The Other Climbing Discipline

The RANGER Station (Booth VO358-SL)

An interactive Workshop on climbing accessibility for people with disabilities featuring USA Climbing National, and International Federation Sport Climbing champions. Climbing is as diverse as its participants. Hear the stories of pro-athletes from Asia, Africa, and America that are very different, but all share one thing in common. Our world defines them as people with disabilities. But their accomplishments are out of this world. Also learn how to best to welcome climbers with disabilities on to your trail and training facilities. How should you set routes? What’s the language, how to guide a person who is visually impaired?

11:00 am - 12:00 pm

Cracking the Smart Clothing Code

Trend + Design Center (Booth 1040-LL)

PRESENTERS: Michael Burrows, DuPont

Learn how to seamlessly incorporate smart clothing technology into your existing product designs.  Join the DuPont™ Intexar™ team as they explore the future of smart clothing technology, discussing applications for fitness, heat, health, and beyond.

11:00 am - 12:00 pm

Consumer Insights Around Sustainability

Booth MR302-SL

PRESENTERS: Jill Dumain

Come learn how consumers have changed their views and expectations as it relates to sustainability. We will look at a diverse set of industries, explore trends and think about the future during this session.

12:00 pm - 1:30 pm

OIA Industry Lunch – A River Runs Through It: Why the Future of the Outdoor Industry Depends on Water

Embassy Suites Denver Downtown

PRESENTERS: Taylor Hawes, The Nature Conservancy; David Leinweber, Anglers Covey; Bob Ratcliffe, National Park Service’s Conservation, Recreation and Community Assistance Programs; Nathan Fey, American Whitewater; Scott Leopold, Leopold Brothers

MODERATORS: Alex Boian, Outdoor Industry Association

Join Outdoor Industry Association, The Nature Conservancy, Business for Water Stewardship and our panel of water experts for a discussion about how climate change, drought, water quality and the health of our rivers and waterways may determine the future of the outdoor industry.

(more…)

12:00 pm - 1:30 pm

Gear Up With PLM: A Lunch-and-Learn Session With Centric Software

Embassy Suites Denver Downtown

PRESENTERS: Jeff Soncrant, Eminent Cycles

Join Centric Software’s Innovation Playground during this product life-cycle management (PLM) lunch-and-learn session. Hear from seasoned PLM user Jeff Soncrant, owner of Eminent Cycles, who will share his PLM insights and use of Centric’s Field Testing app. (more…)

12:00 pm - 1:00 pm

Consumer Chaos

Trend + Design Center (Booth 1040-LL)

PRESENTER: Justin Coates

Demand for unique and educational retail experiences, shifts in buying power towards mega-cities, upgrades in mobile technologies that simplify the shopping journey, dissatisfaction with current apparel offerings, and increasing expectations for product personalization are disrupting traditional retail environments around the world. Understanding the strategies global brands are utilizing to profit from these trends and how global shoppers are reacting to these strategies are essential in repositioning your business for the next phase in apparel retail.

12:00 pm - 1:30 pm

Eating on the Move: Homemade Snacks for the Trail, River, Crag and Mountain

The Camp (Booth 56117-UL)

PRESENTER: Kieran Creevy

Join professional backcountry chef Kieran Creevy for a hands-on cooking demo at The Camp. Eating on the move will explore homemade snacks for the trail, river, crag and mountain. Join Kieran in making homemade gels, flapjacks and trail breads at home and at the trailhead with store bought ingredients. Sample dishes: raspberry PB&J gel, apple, cardamom, golden syrup and oatmeal flapjacks and cilantro, pumpkin and goats cheese mountain bread.

1:30 pm - 2:30 pm

Leading Together for a Better Future

The Camp (Booth 56117-UL)

Workplace gender equality is achieved when people are able to access and enjoy the same rewards, resources and opportunities regardless of gender. She Ventures will lead a panel discussion with industry business owners and executives around best practices on working towards a more equitable workforce in order to better support and grow women leaders and better serve female consumers. It will take men and women working together for a better future.

1:30 pm - 2:30 pm

The Business of Bras: Consumer to Innovator

Trend + Design Center (Booth 1040-LL)

PRESENTER: Meghan Marsden, Veil Intimates

How three consumers used creativity, passion and gut instinct to redesign the garment that resoundingly frustrates all women – bras. With no experience in design and engineering these entrepreneurs surrounded themselves with the best advisors, designers and engineers to bring their vision to reality. We all have creative intuition, learn how female founders bridged from ideation to innovation.

2:00 pm - 3:00 pm

Food Matters: Outdoor Retailers and the Growth of Natural Products

Embassy Suites Denver Downtown

PRESENTERS: Jenna Fitch, New Hope Network; Ben Fenton, Boulder Food Group; Alex Hanifin, CEO of Alpine Start

In addition to bars and energy gels, many versatile food and supplement brands are beginning to occupy shelves at outdoor retail locations. Industry legends such as Jimmy Chin and Jeremy Jones are partnering with superfood supplement company HANAH ONE, and Patagonia Provisions has launched multiple food and beverage products as well as a regenerative organic certification. (more…)

2:00 pm - 3:00 pm

Making it in America: Manufacturing Your Product in the U.S., Selling into Foreign Markets, and Protecting Your Brand

The Camp (Booth 56117-UL)

PANELISTS: Andrew Pappas, OIA – Moderator; Clint Todd, NiteIze; Gary Nelson, LRRC

Join us to hear about opportunities to expand your U.S. made business into foreign countries and hear firsthand about the opportunities and roadblocks from brands who have grown into these markets successfully. You will also hear from companies who are working hard to protect their products from IP infringement and some experts on how to not only grow your company but protect it.

The panel will then be followed by a networking happy hour to bring together U.S. manufacturers from across the industry to relax and connect.

2:00 pm - 3:00 pm

Product and Supply Chain Chemical Integrity for Brands

Booth MR302-SL

PRESENTER: Kevin Myette

Ensuring chemical integrity in your products and supply chain may sound like a daunting task but some of the first steps are very pragmatic and extremely helpful for your business. Why does this matter so much now, and why is this going to be unavoidable in the near future. It is not just about sustainability but is rooted in robust product and supply chains.

2:00 pm - 3:00 pm

California Outdoor Recreation Partnership Update

Embassy Suites - Silverton 2 Conference Room

This gathering is for anyone at Outdoor Retailer Summer Market who has business in California and wants to see a healthy outdoor recreation economy thrive in the state. This takes a unified voice, a seat at the table and solid communication across numerous channels between government agencies, the business and conservation communities. CORP has already achieved strong wins and will be unveiling it’s governance structure and board as well as a membership platform. Come learn and be a part of actively supporting our industry and the largest state’s OREC economy.

Space is limited, RSVP to ensure your spot.

2:30 pm - 3:30 pm

Activated Cooling Textile Technology – Intelligent Thermoregulation Activated by High Skin Temperature

Trend + Design Center (Booth 1040-LL)

PRESENTER: Timothy Skedzuhn, HeiQ

Clothes provide shelter and protection, but also compromise our bodies’ ability to regulate our temperature. During sports, the body quickly overheats. This seminar gives an overview of available thermal regulation technologies, with a special focus on the dynamic cooling technology HeiQ Smart Temp. HeiQ Smart Temp is a family of innovative textile technologies that react to body heat, empowering clothes to regulate body temperature just like a second skin and activating cooling when the wearer gets hot.

2:30 pm - 3:30 pm

How D2C Strategies are Winning in a Post-Amazonian World

The Camp (Booth 56117-UL)

PRESENTERS: Derwyn Harris, Talkoot

D2C wizards and pure Digital Natives are thriving in this strange, new post-Amazonian world. Learn how some of the most successful brands and retailers have survived, thrived and even seen explosive growth by doing things Amazon can’t and being what Amazon isn’t. Whether you’re a manufacturer, eCommerce pure play, or traditional brick & mortar retailer, this new generation of digital minded companies offers lessons for everyone. Presenter: Derwyn Harris

3:30 pm - 4:30 pm

Environmental Giving in the Outdoor Industry 

Embassy Suites Denver Downtown

PRESENTERS: Lise Aangeenbrug, Outdoor Foundation; Ray Foote, National Forest Foundation; Anneliese Steel, Access Fund; Amanda Podmore, Friends of Cedar Mesa; Torrey Udall, Protect Our Winters

MODERATORS: Jess Saba, Good Point Projects

We’ll talk about how companies in the outdoor industry are partnering with environmental nonprofits to conserve, restore and protect the land, water and wildlife vital to the health of the outdoor industry. Representatives from leading 1% for the Planet nonprofits will talk about how they have partnered with businesses to allow for a layered giving strategy to support a variety of conservation actions.

3:30 pm - 4:30 pm

Radical Retail: Retail is changing – fast! Don’t get left behind.

Embassy Suites Denver Downtown

PRESENTERS: Neil Thomas, Axis Display Group

You have a strong brand and a great product. You’ve ebbed and flowed with the best of them as the tides of retail have ushered in a new era of consumer expectations. You’ve tried to take what you know about your customers and translate it into brick and mortar retail that makes a long-lasting impact, but sometimes find it challenging, overwhelming, or less effective than you imagined. (more…)

3:30 pm - 4:30 pm

Working Smarter

The RANGER Station (Booth VO358-SL)

As workwear continues to disrupt the outdoor industry, join us for a front row seat as we discuss exciting trends in fabric innovations, fit, and authentic customer-based research and development.

4:30 pm - 6:00 pm

Made in America Happy Hour

The Camp (Booth 56117-UL)

Stick around after the Making it in America panel to talk with other U.S. manufacturers and media over free (and cold!) Sierra Nevada beer. Cheers!

4:30 pm - 6:00 pm

Dovetail Happy Hour

The RANGER Station (Booth VO358-SL)

Join us for happy hour with Dovetail after the Working Smarter panel.

10:00 am - 11:00 am

Protecting Your Brand in a Digital Marketplace

PRESENTERS: Christopher S. Crook and Steven J. Schwarz

In today’s global marketplaces, brands and brand recognition are now more important than ever to protect a company’s innovations and consumer relationships. The internet has created new opportunities for infringers to free ride on the ideas of brand owners. It is not a question of whether a company will face these issues, it is a matter of when. Best practices are crucial to help identify and deflect the negative impact infringers can have on your brand and your bottom line. (more…)

10:00 am - 11:00 am

Marketing and Brand Enforcement on Social Media

Embassy Suites Denver Downtown

PRESENTERS: Katrina Hull and Laura Konkel, Michael Best & Friedrich LLP

Social media presents challenges for brand owners to encourage consumer engagement while also enforcing intellectual property rights. Challenges include shutting down imposter accounts, dealing with the rapid spread of harmful information, avoiding a social media backlash and complying with FTC guidelines on endorsements and testimonials. The presentation will discuss balancing the opportunities for customer engagement with the obligation to police trademark rights online.

10:00 am - 11:00 am

The Age of Women Entrepreneurs, Kickstarter and building a brand…

Trend + Design Center (Booth 1040-LL)

PRESENTER: Liana Delucca Johnson, Agency Aspect

Stepping into building your own company can be an unbelievably daunting task, but embracing your fears and taking risks is what being an entrepreneur is really about. More and more female-led companies are on the rise, and the only way we are going to see real innovation in women’s products is to create these visions for ourselves. Each phase of turning your ideas into a reality is like being on a roller coaster, and there is learning along every twist and turn with ups and downs. With so many available opportunities, crowdfunding resources like Kickstarter and Indiegogo and network support, the challenge becomes less daunting and tremendously fulfilling.

10:00 am - 2:00 pm

Artemis Advocacy Training

Embassy Suites Denver Downtown

Make progress. Hold your ground. Shape the future of public lands. (more…)

11:00 am - 12:00 pm

The Tides Are Changing

The RANGER Station (Booth VO358-SL)

We’re drowning in plastic. From microplastics to single-use bags and straws, over 18 billion pounds of un-recycled plastic ends up in the ocean each year. Join us as we talk shop about how this staggering statistic impacts the health of our environment. We’ll provide tips and resources for battling our obsession with plastic as we hear from brands and organizations working towards educating and empowering people to beat plastic pollution.

12:00 pm - 1:30 pm

OIA INDUSTRY LUNCH: Navigating Brand Advocacy in Today’s Environment

Embassy Suites Denver Downtown

PRESENTERS: Alex Thompson, REI; Abigail Wise, Outside Online; Dave Polivy, Tahoe Mountain Sports; Erin Gaines, KEEN

MODERATOR: Mike Stefaniak, Hanson Dodge

Does your brand stand for something, or nothing at all? Come for the free lunch, and stay to learn from the industry’s most successful advocates about aligning your brand values with important community and political issues. Learn about the importance of listening through social media, navigating potential public relations issues, and how to become empowered in your role as a leader in the outdoors to take action and engage your community. The outdoor industry can be a driver for change. Your brand can lead the charge. Stand for something and make an impact. Join us in standing up as proud advocates for good.

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12:00 pm - 1:30 pm

Backcountry Gourmet: Wilderness and High Mountain Food Reimagined

The Camp (Booth 56117-UL)

PRESENTER: Kieran Creevy

Join professional backcountry chef Kieran Creevy for a hands-on cooking demo at The Camp.

1:30 pm - 2:30 pm

Cell Phone Cases to Insulated Coolers: Crazy or Genius?

Trend + Design Center (Booth 1040-LL)

PRESENTERS: Jon Rayeki, Otterbox

Finding inspiration in the right places to design something meaningful and differentiate in a flooding market segment. Jon Rayeski, Senior Industrial Designer with Otter Products shares his story of tight deadlines, choosing manufacturing for design, and diversifying a brand to create an award winning product that a 900lb grizzly bear couldn’t break into.

1:30 pm - 2:30 pm

When Women Lead

The Camp (Booth 56117-UL)

PRESENTERS: Victoria Payne, Mountain Khakis; Pema Chamatsang-Sherpa, Sherpa Adventure Gear; Becky Marcelliano, Deuter; Aisha Weinhold, No Man’s Land Film Festival

MODERATORS: Jen Gurecki, CEO of Coalition Snow; Amanda Goad, Strategic Director & Founder of Bold Brew

A conversation with the industry’s female leaders on: merging profit and purpose in business, diversifying the marketing/ad images of women in the industry, how smaller brands can compete against the heritage goliath, and more.

2:00 pm - 3:00 pm

Differentiate, Don’t Alienate: Content Strategy for the New Outdoor Era

Embassy Suites Denver Downtown

PRESENTERS: Harriet Riley, Nemo Design

This industry was built on an awesome outdoor-worshipping community—and that community is growing fast. Who wouldn’t want in on a lifestyle that celebrates freedom and fun? But rapid progress presents new challenges for brands and retailers alike. How can they connect and engage with a wider audience and not alienate their core supporters? And while they’re at it, what about adapting to cultural changes, challenges and nuances in a genuine way? Join Nemo Design’s Pro Content Strategist Harriet Riley to learn how the veteran agency helps brands bob and weave in an ever-changing climate.

2:00 pm - 3:00 pm

Consumer Insights Around Sustainability

Booth MR302-SL

PRESENTERS: Jill Dumain

Come learn how consumers have changed their views and expectations as it relates to sustainability. We will look at a diverse set of industries, explore trends and think about the future during this session.

2:00 pm - 3:30 pm

Trailblazers: Women’s Leadership in the Outdoor Industry

Embassy Suites Denver Downtown

PRESENTERS: April Archer, SaraBella Fishing; Tracy Stone-Manning, National Wildlife Federation; Jessica Wahl, Outdoor Industry Association; Christy Plumer, Theodore Roosevelt Conservation Partnership; Jessica Loya, Green Latinos

MODERATORS: Kim Reynolds, Mind Over Mountains

Join Outdoor Industry Association and a panel of women leaders from across the spectrum of the outdoor industry for a conversation about some of the challenges women face in a male dominated industry and how we can develop more women as leaders and advocates. (more…)

2:30 pm - 3:30 pm

Activated Cooling Textile Technology – Intelligent Thermoregulation Activated by High Skin Temperature

Trend + Design Center (Booth 1040-LL)

PRESENTERS: Timothy Skedzuhn, HeiQ

Clothes provide shelter and protection, but also compromise our bodies’ ability to regulate our temperature. During sports, the body quickly overheats. This seminar gives an overview of available thermal regulation technologies, with a special focus on the dynamic cooling technology HeiQ Smart Temp. HeiQ Smart Temp is a family of innovative textile technologies that react to body heat, empowering clothes to regulate body temperature just like a second skin and activating cooling when the wearer gets hot.

2:30 pm - 3:30 pm

Amazon Marketing – Get It or Go Home!

The Camp (Booth 56117-UL)

PRESENTERS: Scott Ohsman

Once again, we try to cut through all the nonsense, business buzz words and get to the bare bones of the pay per click keyword digital boondoggle you must understand to compete on Amazon and off. Scott will explain in terms we all can understand what to avoid, what to focus on and how it can help sell more stuff. Amazon overwhelms us with too many acronyms that all sound the same and throws fancy advertising lingo like “funnels” at everyone non-stop. We are going to break it down so you can save time, stop stressing and have the juicy nuggets that will make you a digital marketing whiz. Maybe you are not on Amazon, don’t care, well come anyway because Scott will share how you can leverage Amazon’s insane first party data to drive traffic to your site and more.

3:30 pm - 4:30 pm

Trends in Solar Power in the Outdoor Industry

Trend + Design Center (Booth 1040-LL)

PRESENTER: Dr. Sean Michael

Solar power is reshaping how today’s connected society recreates. A new breed of portable, affordable regenerative products are expanding consumer experiences and expectations when it comes to time outdoors. This session discusses trends in solar products, as well as impacts on related gear. A variety of solar products will be shown, along with an explanation of what distinguishes the devices and the markets they serve.