The outdoors is an integral part of The Achiever’s life. Their outdoor pursuits tend to be more extreme than the norm, and are driven by performance and competition. When it comes to outdoor gear, The Achiever wants the best products and is willing to invest in highly technical and performance-improving gear.

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Getting outside has been key to The Outdoor Native’s lifestyle for some time and will continue to be into the future. For them, going outdoors is as much for the mental benefits as the physical ones – motivated by enjoyment and the experience. When it comes to outdoor gear, The Outdoor Native look for versatile, affordable and functional gear from brands that they identify with. They appreciate brands that are environmentally conscious and have sustainable business practices.

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For The Urban Athlete getting outside isn’t driven by an inherent love of the outdoors, but rather to do activities they enjoy. Close-to-home and socially focused activities, like team sports, are their preference. When it comes to outdoor gear, The Urban Athlete looks for stylish, technical, performance options and is willing to invest in products that will enhance their performance and competitive edge.

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The Aspirational Core turns to the outdoors for the trill of adventure. They are driven by adrenaline and improving their personal performance in a select few activities. When it comes to outdoor gear, The Aspirational Core likes to be seen in brands associated with the outdoors. They prefer activity-specific options and values style over functional.

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The Athleisurist enjoys the softer side of the outdoors. They find their center in the outdoors and prefer activities that are more leisurely than intense. For them, being outside is truly about enjoyment and a means of escaping from the daily stresses of life. When it comes to outdoor gear, The Athleisurist looks for sensible basics that are good enough to get the job done. They value versatility, comfort and durability in the products you choose.

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The Sideliner likes to get outside to enjoy the sunshine and fresh air of the outdoors. There was a time when they were more active outside but limitations in life have inhibited their ability to get out more. Nonetheless, they love the time they do have outside enjoying more low key, leisure-oriented activities. When it comes to outdoor gear, The Sideliner looks for functional and versatile products at an affordable price point.

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The Complacent isn’t looking to be the person hanging off the slide of a cliff. In fact, they are perfectly content doing the activities they do outside. They favor low-key outdoor activities that are close-to-home and are often motivated to get outdoors to spend time with their family. When it comes to outdoor gear, The Complacent looks for comfortable and affordable products to meet their outdoor needs.

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