Toad&Co. is an outdoor industry lifestyle brand that has been committed from its beginning to bringing a fresh perspective to the definition of outdoor lifestyle. The company was founded on four basic tenets:
1) Create product that “Pings”… a balanced blend of function, style, quality and sustainability.
2) Live and share its “Everyday is an Adventure” mantra to inspire living life to the fullest.
3) Develop a culture and team of people that balance work and play and are inspired by their professional pursuits.
4) Build a company that Does the Right Thing in every aspect of its business, environment and social practices.
I have been on the OIA Board for nearly 10 years serving a variety of leadership posts including, currently, a member of the Executive Committee. As a Gen Xer and still relatively young member of the outdoor industry leadership, I bring a fresh perspective to where the industry can and needs to evolve to stay healthy and vibrant for generations to come. Prior to my 14 years in the outdoor industry, I had a career in business and management consulting with an undergraduate degree in Psychology and an MBA from Wharton in Entrepreneurial Management and Finance. These tools are helpful in providing both consumer behavior and business perspective to the boardroom.