Video: Farm To Feet on Why They #DiggTheHigg

With a little help from a friend, the team at Farm To Feet (and Nester Hosiery) wrote and produced this catchy ditty about their favorite sustainability benchmarking tool.

December 13, 2016

We challenged some of the early adopters of the #HiggIndex—an online sustainability index and benchmarking tool—to tell us why they jumped on board and what they’ve learned about their supply chains.

Our challenge to the brands: Create a video explaining why you #DiggTheHigg. No surprise, Farm To Feet accepted the challenge and, boy, did they deliver with this gem. Watch. Laugh. Learn.

Want to tell the rest of OIA and your social media networks why you #DiggTheHigg. Create and share your own video using the above hashtags.