Together We Are a Force: For State and Local Outdoor Recreation Economies
All politics is local. Just ask Utahns Ashley Korenblat and Tom Adams who approach outdoor recreation from different places but who share a similar goal. Each, alone, is passionate. Together They Are A Force.
Following recent interactions between Utah policymakers and the outdoor industry, you might think the two parties share few priorities and even fewer pleasantries. But you’d be wrong. As is always the case at the intersection of business and politics, it’s complicated. And if it weren’t for people like Ashley Korenblat and Tom Adams, it would also be messy. But these two prove that, indeed, all politics is local, and they exemplify collaboration, working to advance the interests of Utah citizens and businesses. In this candid conversation between Ashley Korenblat, CEO of Western Spirit Cycling, and Tom Adams, Director of Utah Office of Outdoor Recreation, reflect on the value and impact of diversifying local economies via outdoor recreation infrastructure and connecting communities via public-access trail networks.
This conversation is part of OIA’s Together We Are A Force campaign.
In 2016, we conducted extensive interviews and surveys to find out how OIA can best support outdoor companies. What we learned is that our members see us as a convener—the unifying entity best equipped to galvanize the industry around three important issues: policy, participation and sustainable business. Then we identified individuals who are already working to move the needle on those issues within their respective companies. Ashley Korenblat and Tom Adams demonstrate that, through collaboration, our industry as a whole can do so much more than a single company or individual can do alone. They prove that, indeed Together We Are A Force for Public Lands