Webinar: Compete With Amazon. Tap into the Power of Mode and the Consumer Experience
Join Spawn Ideas Thursday, August 24, at 11 a.m. Mountain Time, for actionable insights on the outdoor consumer’s path to purchase taken from a recently co-authored ConsumerVue report with OIA.
Inside the Webinar:
Amazon doesn’t win customers just because of its data analytics and endless aisles; it also wins because it targets consumers when they are in specific modes. Spawn Ideas will explain the power of mode, a new segmentation and targeting tool which can make consumers more receptive to your marketing messages. Discover how you can tap into consumer modes and integrate them into your legacy systems, to improve targeting and conversion. Join this live webinar event for a first-hand look at how to leverage mode and win the new consumer path to purchase.
What you’ll Learn:
- How to stop stereotyping consumers through legacy tools like demographics
- How to cut across segments to widen your audience, more efficiency using marketing dollars
- Ways of reducing the distance between thinking and buying for your customers