Apr 11, 2012

Outdoor Product Sales Maintain Moderate Gains in March

Retail sales of outdoor products rose 1.1 percent to $786.7 million in fiscal March according to topline data from OIA VantagePointTM. Outdoor Footwear posted a mild decline for the month, while Outdoor Apparel and Outdoor Hardgoods both posted mild gains for the period that ended March 31, 2012.

Outdoor Footwear sales declined 3.2 percent to $159.9 million in the trade channels tracked by SportScanInfo for OIA VantagePoint.  In the outdoor specialty channels, however, Outdoor Footwear sales grew 1.9 percent.

Outdoor apparel sales increased 3.2 percent to $245.4 million in fiscal March.  Sales growth in outdoor apparel was strongest in the Internet channel (+38 percent) and the independent outdoor specialty channel (+10 percent).

Outdoor Hardgoods sales were up 1.6 percent to $381.1 in the five-week fiscal month, matching the February trend.

Outdoor Industry Association will release the full March report on Friday, April 13, 2012, including category, trade channel and trend analysis. For more information visit OIAVantagePoint.com.