Outdoor Nation Gaining Amplification

Jun 27, 2012

Topics: Outdoor Consumer, Youth Engagement

Outdoor Nation’s 2012 initiatives are picking up speed, with its youth summit series underway and announcement of a new funding partner. Outdoor Nation is an initiative of The Outdoor Foundation, a not-for-profit organization established by Outdoor Industry Association to inspire and grow future generations of outdoor enthusiasts.

Outdoor Nation 2012 Youth Summits Kick Off
The first of ten 2012 Outdoor Nation youth summits took place last week, in New York City, and the tour continues this week in Washington, D.C., with the National Congress before heading to Los Angeles this weekend. The goal of the summits is to connect young leaders to identify pressing outdoor issues, develop strategies to address barriers, and commit to taking action. Over the course of six months, Outdoor Nation will bring together more than 2,500 youth at summits in New York; Los Angeles; Austin, Texas; Boston; Washington, D.C.; Salt Lake City; Denver; Minneapolis/St. Paul; San Francisco; and Atlanta.

Summit delegates will brainstorm project ideas that address regional issues preventing Millennials and younger Americans from spending time outdoors. Outdoor Nation will fund the top project ideas, investing a total of $100,000 in on-the-ground projects. Following each summit, participants will work together in local communities — spearheading the projects, influencing decision makers and mobilizing people to get active and outdoors. Ultimately, the goal is to create long-term change in the relationships young people have with the outdoors.

The 2012 Outdoor Nation summits are presented by The North Face, The REI Foundation and The Conservation Fund, and supported by many other organizations, including Recreational Boating and Fishing Foundation, America’s State Parks, U.S.D.A. Forest Service, Creative Artists Agency, National Park Service, Merrell, CamelBak, Johnson and Johnson, CIGNA, S.D. Bechtel, Jr. Foundation, Circadence, Sierra Club, Natural Leaders Network, National Wildlife Federation, YMCA and more than 100 invested organizations from the public, private and not-for-profit sectors.

Learn more about Outdoor Nation youth summits.

Oh, Ranger! ParkFinder™ Mobile App to Generate Support for Outdoor Nation
American Park Network, creator of the Oh, Ranger! ParkFinder™ mobile app that helps users find nearby parks based on location and activities, has announced that Ford Explorer will donate $1 per download to one of four charities, including Outdoor Nation. The company will contribute up to $150,000 in total, distributing the money in proportion to the votes each charity receives. Outdoor Nation’s portion will provide valuable support for the organization’s efforts to help the Millennial Generation reengage in outdoor activities.

The Oh, Ranger! ParkFinder™ app is free. It allows users to search the most comprehensive database of public lands in America. Users choose a location and select favorite activities, and the app provides park options. A host of additional features will make this an indispensable tool for anyone interested in exploring the outdoors.

The campaign launched this week and will continue through September. To download Oh, Ranger! ParkFinder™, visit the website at OhRanger.com.

The Outdoor Foundation is a non-profit organization established by Outdoor Industry Association to inspire and grow future generations of outdoor enthusiasts. It is funded by the generous support of more than 250 outdoor companies as well as many public and private organizations in other sectors. To contribute, contact the Chris Fanning, executive director.