Outdoor Industry Leaders Commit to Outdoor Retailer in November for 2019

December 11, 2018

2018 marked quite a bit of change for Outdoor Retailer. After years of discussion and input from the industry, show dates shifted to the front of the season: Outdoor Retailer Summer Market moved to June, and Outdoor Retailer Winter Market moved to November. But the urgent need to move out of Salt Lake City to Denver forced the merger of Winter Market and the newly acquired Snow Show in January of 2018, sowing the seeds of confusion. The first Outdoor Retailer Snow Show filled the Colorado Convention Center with buzz, new energy and excited brands and retailers, which obscured the fact that late January is still too late for many outdoor brands and likely will not be sustainable for years to come.

Our industry just finished the first-ever November Winter Market show and first-ever co-location with Grassroots Outdoor Alliance. It should have been a smashing success, but attendance was below expectations. After a great show last January, it is no surprise that many companies were asking or trying to guess, “which shows should we attend?” And many brands probably couldn’t resist the energy we experienced last January.

But the reasons to have our industry’s winter launch show in November remain as strong as ever. Outdoor Retailer Winter Market in November is the right time for our brands to launch their winter collections to retailers. Showcasing new product lines to retailers at the beginning of the selling season allows brands to highlight innovation and build momentum for a strong selling season. We believe outdoor brands with winter collections should attend the November show in 2019. If we come together for 2019, we can have both the energy and the timing we need to carry us into the future.

Here are the reasons behind November:

  • National Launch of Winter Products Gives Industry Its First Look at the Season’s Innovations
    The Outdoor Retailer Winter Market in November is the national launch event for the season, highlighting innovation from across the industry. Coming right out of sales meetings with energy and momentum is an opportunity to see and share what will become the year’s most-talked-about products before anyone else.
  • Co-locating Grassroots’ Connect with Outdoor Retailer Winter Market Streamlines Trade Show Travel and Expenses
    Every November, Grassroots Outdoor Alliance’s “Connect” event co-locates with Outdoor Retailer in Denver, saving specialty retailers and brands time and money by allowing them to travel one time to a single location and to shop and sell more efficiently in the timeframe that makes sense for their businesses, while opening the possibilities of discovering new products at Winter Market. The Grassroots Connect event was extremely well attended, and 90 percent of retailers attending the November 2018 Connect stayed for Outdoor Retailer Winter Market. Grassroots Outdoor Alliance, OIA and Outdoor Retailer are working to ensure a streamlined move-in and move-out for both shows and will continue to ensure that the timing and length of the combined events are most efficient for business and respect everyone’s valuable time.
  • Shopping Early Lets Buyers Optimize and Maximize Ordering
    November allows retailers to see the full ranges of product lines, side by side, early in the buying cycle. When buyers are better informed early in the sales cycle, they can make accurate pre-orders, ultimately maximizing open-to-buy dollars and reducing the amount of product that ends up in discount channels.
  • The Outdoor Industry Is More Powerful When We Are Together and United
    As our industry has grown and matured, our voice has gotten stronger and louder. Our messages are reaching a broad audience, and we are collectively making meaningful change in public lands policy, sustainable innovation and youth participation. As an outdoor community, we are stronger when we come together to drive progress on the issues that matter to our businesses and our customers.

We encourage other brands to see the benefits of the early season show and the importance of bringing the outdoor community together in November.

See you in November 2019. Together We Are a Force.

Outdoor Industry Association Members
Travis Campbell
GM Americas, The North Face
Chairman of the Board of Directors, Outdoor Industry Association

Eric Artz

Tim Bartels
VP of Sales, Keen Footwear

Steve Belatti,
Vice President of Product, LaCrosse Footwear

Cam Brensinger
Founder & CEO, NEMO Equipment, Inc.

Scott Buelter
CEO, Ascent360

Jonathan Cedar
CEO, BioLite

Seth Cobb
President, Chaco

Nathan Dopp
President, Fjällräven

Phyllis Grove
VP Marketing & eCommerce, Hydro Flask

Jeremy Hale
President, Mountain Khakis

Bob Holding
Helly Hansen and Co-Founder, Waypoint Outdoor

Mike Joyce
CEO, PrimaLoft, Inc.

Jonathan Lantz
President, La Sportiva

Kelly Nester
CEO, Farm to Feet

Bruce Old
VP of Global Wholesale, Patagonia

Sue Rechner
President, Merrell

Layne Rigney
CEO, Osprey Packs

Peter Sachs
General Manager, Lowa Boots, LLC

Gordon Seabury
CEO, Toad&Co

Todd Spaletto
Group President, Wolverine Worldwide

John Sterling
Executive Director, The Conservation Alliance

Nora Stowell
Global Sales Leader/Consumer Oriented Fabrics Division, W.L. Gore & Associates

Amy Roberts
Executive Director, Outdoor Industry Association
Grassroots Outdoor Alliance Board Members

Grassroots Outdoor Alliance Board Members

Joe Butler
Owner, Black Creek Outfitters
Jacksonville, Florida

Ed Camelli
Owner, Trail Creek Outfitters
Glen Mills, Pennsylvania

Todd Frank
Owner, The Trail Head
Missoula, Montana

Chris Haunold
Owner, Idaho Mountain Touring
Boise, Idaho

Mike Leffler
Owner, Appalachian Outfitters
Peninsula, Ohio

Bob McCain
Owner, Buffalo Peak Outfitters
Jackson, Mississippi

Emily White
Owner, Roads Rivers and Trails
Milford, Ohio

Becky Williams
Owner, Pack and Paddle
Lafayette, Louisiana

Travis Zarins
Owner, Great Outdoor Provision Company
Raleigh, North Carolina

Rich Hill
President, Grassroots Outdoor Alliance
Ventura, California