OIA Industry Lunch: Doctor's Orders: Get Outside
Tue, Jan 10, 2017 ∙ 11:30 AM – 1:00 PM
Presenters: Stacy Bare, Director of Sierra Club Outdoors; Mark McKnight, RootsRated CMO; Christine Fanning, Outdoor Foundation Executive Director and Bruce Y. Lee, Associate Professor of International Health, Johns Hopkins Bloomberg School of Public Health; Executive Director, Global Obesity Prevention Center (GOPC) at Johns Hopkins; Associate Professor, Johns Hopkins Carey Business School; Regular Contributor, FORBES
Join Outdoor Industry Association and Outdoor Foundation for a dynamic roundtable discussion moderated by OIA’s Jessica Wahl about the therapeutic power of the outdoors. As more and more doctors across the country prescribe outdoor recreation to address physical and mental illness, post-traumatic stress and other maladies, what is our role as an industry to support and incorporate messages of health and wellness into our brand stories.
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