Got Advocacy? Come to the Public Lands Action Center at Outdoor Retailer to Enlist

We're growing our army of outdoor and public lands advocates. Come learn how you can serve your industry and you country's greatest assets at Booth 44.

July 7, 2017

The Public Lands Action Center, a collaboration with Outdoor Industry Association, is where you can learn more about public land advocacy happenings across the country and how to get engaged as a business or individual. You will be able to take action at the show on one or more issues and also learn how to bring public lands advocacy ideas back home.

Day 1: Water

Wednesday, July 26

Learn about efforts to protect our waterways, how sportsmen and the outdoor community are coming together to keep these special places protected (and clean) and why water issues are so key to outdoor advocacy.

9–10 a.m.: Workshop with Sportsmen

  • Talk to the Executive Directors of the Theodore Roosevelt Conservation Partnership and Backcountry Hunters and Anglers about ways to get involved with hunting and angling advocacy.

10–11 a.m.: KEYNOTE: Save the Boundary Waters Campaign Presentation

  • Learn about efforts to permanently protect America’s most visited wilderness — the Boundary Waters in Minnesota — which is threatened by sulfide-ore copper mining. Find out how to help protect this great canoe country at this critical time while federal agencies are considering long-term protection for the watershed.

11–2 p.m.: Workshop with Save the Boundary Waters

  • Learn from business and campaign coordinators about the efforts to educate Congress and the new administration on the importance of the Boundary Waters to the recreation economy in North Minnesota.

2–3 p.m.: KEYNOTE: American Whitewater Presentation

  • Learn about recent threats to our nation’s rivers and what you can do to help amplify efforts to protect the Clean Water Act and our nation’s headwaters.

4:30–6 p.m.: Advocacy Happy Hour: 21CSC – Building Pathways for the Next Generation

  • Learn how 30,000 young people and veterans work to maintain and preserve our public lands for recreation access, and what you can do to expand opportunities for the next generation of outdoor enthusiasts to continue maintaining resources vital to the outdoor recreation economy.


Day 2: Land

Thursday, July 27

Learn from key influencers about how they use their voices for public lands advocacy; catch up on where the Bears Ears monument designation stands and get one-on-one time with experts from Public Lands Solutions to find the best ways for your business to get involved in public lands advocacy, on your own terms.

9 a.m.–12 p.m: WORKSHOP: Public Land Solutions (PLS)

  • PLS will be available for private consultation, so stop by for suggestions on efficient and effective ways for you to get involved in public lands on your terms, in ways that fit your schedule and your brand.

10–11 a.m.: KEYNOTE: Public Lands Advocacy in the Age of Influencers Panel

  • Public Lands advocacy is getting social. Learn from some of the industry’s top influencers about why they associate with brands that have a voice in advocacy and how you can raise your voice in defense of the places we play.

2–3 p.m.: KEYNOTE: National Monument Update

  • Hear the latest on the Trump Administration Monument Review from experts in the space and learn about how you can still make your voice heard on the importance of protected public lands.

3–4 p.m.: Story Tellers & Sign Making Event for the Public Lands March

  • The Wilderness Society is proud to host a pre-march rally at the Public Lands Action Center. Join us to make signs, link up with friends and get fired up to celebrate our public Public Lands March. Since 1935 The Wilderness Society has had a singular focus on public lands and is dedicated to inspiring and empowering the next generation of outdoor leaders.


Friday, July 28

Find out what happens after Paris, how the industry can come together to work on climate advocacy, why the Arctic is a key place for recreation and how federal agencies are making the outdoors more accessible to all.

10–11 a.m.: KEYNOTE: Picking Up the Slack: How the Outdoor Industry Can Continue to Combat Climate Change

  • The outdoor industry is among the first to experience the impacts of climate change. With increased inaction on climate from the Trump administration, come and learn how outdoor companies can engage with elected officials in D.C. and in your local communities to address the threat of climate change. 

2–3 p.m.: KEYNOTE: Your Customers Are Our Visitors Panel with Federal Land Managers

  • Hear from another source in your supply chain – the destinations – as we highlight federal agencies’ efforts in public engagement through technology, partnerships, community outreach, and a passion for outdoor recreation. As we explore existing connections, what other opportunities hide in plain sight? What are the intersections between public land and water advocacy and the outdoor industry? Join us to discuss recreational recruitment of life-long public land and water ambassadors.

4:30–6 p.m.: THE HEIST Happy Hour: Live Q&A Session with the Filmmakers Zepplin Zeerip, Philip Hessler and Galen Knowles

  • The Heist, produced by WZRD Media in partnership with KEEN, will be a feature-length documentary exploring how Public Lands can be the common ground in a divided America. The Heist uncovers the nature of rural life through four American families whose livelihoods are tied to public land regulation. The goal of this documentary film is to create a deeper emotional connection with the land for urban Americans and a depth of understanding for the plight of rural communities. Come meet the filmmakers, have a beer, and take action on keeping public lands public!


Day 4 Climate

Saturday, July 29

9—10 a.m.: BREAKFAST: The Future of Alaska’s Arctic Refuge

  • Alaska Wilderness League staff, based in Washington DC and Anchorage, Alaska, will be on hand to discuss the latest attempts by President Trump and Congress to open the Arctic National Wildlife Refuge for oil drilling. Learn about the ways to get involved in the next few months, as Congress attempts to use a budget procedure to open up and develop this iconic place within Alaska’s public lands.

11–2 p.m.: VIDEO: Chasing Coral