Get a Jump on Outdoor Retailer with Need-to-Know Sessions on Wednesday, Aug. 1 - Outdoor Industry Association

Get a Jump on Outdoor Retailer with Need-to-Know Sessions on Wednesday, Aug. 1

For those coming to Salt Lake City for Outdoor Retailer Summer Market in August, the early bird definitely gets the worm. In addition to checking out new products at Demo Days, there are critical knowledge sessions for retailers and other outdoor business leaders scheduled for Wednesday afternoon, August 1.

“Adding to the product, sales and trend discussions at Outdoor Retailer, we’re building education opportunities starting on Wednesday to allow exhibitors and attendees to attend before the show floor opens,” said LaRae Marsik, vice president of business intelligence at Outdoor Industry Association.

Wednesday’s Outdoor University sessions include:

2:00 pm – 3:15 pm
Managing Mobile Retail Technologies (Retailer “Not to Miss” Session)
Since anything handheld can be a research engine, catalog, cash register, retailer or even a dressing room, this session explores today’s mobile technologies and how to work them into your retail strategies. Led by Richard Mader, an expert with 40 years in retail information management and who served as SVP and CIO for Boscov’s and Bon-Ton Department Stores, and director of corporate systems for Federated Department Stores. Mader has also managed the Association for Retail Technology Standards (ARTS) from its founding in 1993 through the acquisition of ARTS by the National Retail Federation (NRF) in 1999 to the present.

2:00 pm – 3:15 pm
E-Commerce Business Technologies – Partnering with Reps and Retailers Using Today’s Digital Tools
Uncover digital solutions to capture and manage orders and permit the complete commercial relationship to work efficiently 24/7/365. Reps and customers find it easier to do business with a digital partner providing the right online tools, and this session can help you implement your own digital strategy.

3:30 pm – 4:45 pm (Retailer “Not to Miss” Session)
Putting the “Action” in Transaction –  How Experiential Retailers are Succeeding with Consumers
Retailers – You won’t want to miss this session either!  Led by Todd Hale, SVP of Consumer and Shopper Insights at Nielsen and the in-store retail experts at Horny Toad, this session will examine consumer trends and forecasting.

3:30 pm – 4:45 pm
Business Succession Planning – How to Plan To Hand Things Over
The most personal face-to-face workshop leading into the tradeshow is for business entrepreneurs looking at handing over the business at the right time.  This session will cover the basics of valuing what you’ve built and what legal and knowledge transfer steps you need to take to transition the business into new hands.

Visit for a full list of Outdoor University sessions at OR.