A Force For Outdoor Participation

JENNIFER NOLFI
DIRECTOR OF ATHLETIC & OUTDOOR INDUSTRY PROGRAM AT PORTLAND STATE UNIVERSITY

ALEX BAIRES
CATEGORY MANAGER,
SOFT COOLERS AT YETI,
SKIP YOWELL FUTURE LEADERSHIP ACADEMY ALUM

 



If you want to read a case study about meteoric rise in a consumer product category, check out Yeti Coolers. The brand’s growth — 748 percent in the past three years — is practically unheard of. So it’s certainly no wonder that the manager of its soft-sided coolers category has made a name for himself in the outdoor industry. As a graduate of the first Skip Yowell Future Leadership Academy class, Alex Baires represents the next generation of torchbearers in the outdoor industry. He is passionate about furthering his education as a leader and using that to get more kids of all backgrounds outside. Jennifer Nolfi works at Portland State University on programs that encourage college-age young adults to experience and fall in love with the outdoors during a time when they’re forming habits and interests that will carry on into adulthood. In fact, through her work, Jennifer is showing students that the outdoors can be more than a lifelong hobby, they can be the foundation of a fulfilling “dream career.” Together, Alex and Jennifer are a force for the future of the outdoor industry.

Click here to learn more about the OIA Skip Yowell Future Leadership Academy. Applications for the class of 2018 are now open.

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