A Force For Outdoor Participation
DIRECTOR OF ATHLETIC & OUTDOOR INDUSTRY PROGRAM AT PORTLAND STATE UNIVERSITY
SOFT COOLERS AT YETI,
SKIP YOWELL FUTURE LEADERSHIP ACADEMY ALUM
If you want to read a case study about meteoric rise in a consumer product category, check out Yeti Coolers. The brand’s growth — 748 percent in the past three years — is practically unheard of. So it’s certainly no wonder that the manager of its soft-sided coolers category has made a name for himself in the outdoor industry. As a graduate of the first Skip Yowell Future Leadership Academy class, Alex Baires represents the next generation of torchbearers in the outdoor industry. He is passionate about furthering his education as a leader and using that to get more kids of all backgrounds outside. Jennifer Nolfi works at Portland State University on programs that encourage college-age young adults to experience and fall in love with the outdoors during a time when they’re forming habits and interests that will carry on into adulthood. In fact, through her work, Jennifer is showing students that the outdoors can be more than a lifelong hobby, they can be the foundation of a fulfilling “dream career.” Together, Alex and Jennifer are a force for the future of the outdoor industry.
Click here to learn more about the OIA Skip Yowell Future Leadership Academy. Applications for the class of 2018 are now open.
Alone we can each do something.
Together we can do anything.