Corner The College Market - Outdoor Industry Association
Outdoor Foundation

Corner The College Market

Support the Outdoor Nation Campus Challenge, activate college students, inspire a generation.

By Ryan Lauer Apr 5, 2017

The 2017  Outdoor Nation Campus Challenge registration is now open, and colleges across the country are signing up to compete in the March-Madness -Meets-Mother-Nature competition that aims to get as many young adults outside as possible. 

The student-led, school-endorsed program offers outdoor brands an extraordinary opportunity to reach and authentically activate one of the most coveted consumer markets: college students.

Last year, the Campus Challenge, a national initiative of the Outdoor Foundation:

  • engaged 16,500 students
  • inspired 123,000 outdoor activities
  • culminated in students spending nearly 140,000 hours outside
  • was mentioned in 2,700 tweets and 20,000 Instagram posts, many of them featuring photos of participants wearing and using outdoor gear and apparel.

Want to tap into that incredible free exposure and reach among the college demographic? Become an Outdoor Nation partner brand to get your products in participants’ hands and social media feeds. Download the 2016 Outdoor Nation Campus Challenge Impact Report. 

There are a few sponsorship opportunities still available for companies interested in activation campaigns that drive sales, build loyalty, create awareness and help inspire the next generation of outdoor enthusiasts.
Please contact Ryan Lauer at rlauer@outdoorfoundation.org for more information.