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Nov 9, 2011

Congress and Outdoor Industry Go to Bat for Healthy Kids

Working with our industry’s Outdoor Foundation and Outdoor Industry Association, member companies REI and The North Face, Rep. Ron Kind (D-WI) and Sen. Mark Udall (D-CO) have introduced the Healthy Kids Outdoors Act.

With the vision of reconnecting children, youth and families with the natural world, while improving our children’s health, supporting economic growth and strengthening the future of conservation in America, the legislation will:

  • Direct the president to develop an inter-agency federal strategy to connect children, youth and families with the natural world;
  • Encourage states to develop similar state-based strategies that incorporate public health, parks and recreation, transportation and other initiatives at the local level; and
  • Support research documenting the health, conservation and other benefits of active time spent outdoors in the natural world.

The Outdoor Foundation, REI and The North Face are members of the Outdoor Alliance for Kids (OAK). OAK is a national partnership with the common interest in expanding the number and quality of opportunities for children, youth and families to connect with the outdoors.

View full press release.