Colorado Recognizes Outdoor Recreation as Key Economic Sector

Jul 25, 2012

Topic: Policy

Colorado Gov. John Hickenlooper has identified 14 key industry sectors vital to economic development in Colorado — and outdoor recreation made the list.

Last week in Golden, Colo., the Office of Economic Development and International Trade (OEDIT) hosted meetings that Hickenlooper described as “…opportunities for public-private collaboration that will elevate the global competiveness of Colorado’s tourism and outdoor recreation industry — a broad industry critical to Colorado’s health.”

David Weinstein of Outdoor Industry Association® (OIA) joined Al White, director of the Colorado Tourism Office (CTO), to kick off the meetings, introducing OIA’s new report, The Outdoor Recreation Economy, and outlining the state of the outdoor/tourism industry in Colorado.

The OEDIT is working closely with the CTO and OIA on the Tourism and Outdoor Recreation sector as part of the Governor’s Colorado Blueprint initiative, a bottom-up economic development initiative that taps into industry, academia, state and federal governments, and non-profit associations to create jobs, attract new businesses, and increase the competiveness of Colorado’s businesses.

Several OIA member companies (e.g., Big Agnes/Honey Stinger, The Coleman Company, AIM Media, and more) participated in the first steering committee meeting to create a vision/mission for outdoor recreation in Colorado, assess the state of the industry, and achieve a vision for the industry across six core objectives: innovation, access to capital, business development and recruitment, business-friendly environment, workforce and marketing.

During the next few months, teams of stakeholders will work on actionable recommendations to the steering committee to bring the Colorado Blueprint to fruition. OIA is seeking companies interested in shaping the Colorado Blueprint. If you are interested, or have questions, please contact David Weinstein.