Colorado Outdoor Recreation Economy Social Toolkit

June 27, 2017

Use this social toolkit to showcase the positive impact of outdoor recreation on Colorado’s economy and communities.

Hashtag: #ThriveOutside

Colorado Report:

Photos: Feel free to use one of the images below in your posts. To download, click the image and save to your destop or phone.


Colorado Rec Stats-collage4

Colorado Rec Stats - Hammock2

Below is suggested copy for Facebook, LinkedIn, and Twitter posts. Feel free to tailor the copy to reflect your voice and represent your brand. Be sure to tag* Outdoor Industry Association and include the link to the Colorado report.


Outdoor recreation in Colorado generates $28 billion in consumer spending and employs 229,000 people. Contact your local officials and ask them to protect public lands so Colorado can continue to #ThriveOutside.

Outdoor recreation has a BIG impact on Colorado’s economy. How big? $28 Billion in consumer spending, 229,000 direct jobs, $9.7 billion in wages and salaries, and $2 billion in state and local tax revenue. Ask your elected officials to protect public lands so our economy can continue to #ThriveOutside.


Protect Colorado’s public lands & the 229,000 people its outdoor recreation economy employs. #ThriveOutside

Outdoor recreation fuels Colorado’s economy & communities. Share the report w/ policymakers so we can #thriveoutside

Outdoor Rec + Public Lands = 229,000 jobs in Colorado & $28 billion in consumer spending. Protect CO’s public lands so we can #ThriveOutside

71% of Colorado residents participate in outdoor recreation. Ask your elected officials to protect public lands so we can #ThriveOutside

Follow and tag Outdoor Industry Association on social

Twitter: @oia
Instagram: @outdoorindustry