California Passes $4.1 Billion Parks and Water Bond
On June 5, 2018, Californians approved Proposition 68, the $4.1 billion bond for water, parks and infrastructure.
Outdoor Industry Association joined outdoor businesses from across the state and many other supporters on the Yes on 68 campaign, which resulted in the most significant victory for OIA’s Close-to-Home Program to date.
“This vote in favor of investing in California’s clean water, natural resources and parks is exactly why OIA launched a close-to-home outdoor recreation program three years ago,” said Amy Roberts, executive director of OIA. “The passage of Prop 68 marks a major milestone for California’s investment in the outdoors and its $92 billion outdoor recreation economy. We look forward to other states following this shining example.”
Outdoor brands from across the state were effective advocates and were critical to Prop 68’s outcome. Through a network of business and community leaders, supporters touted the benefits of Prop. 68 on social media and helped get Prop. 68 across the finish line. Their efforts reached over 500,000 users and generated almost one million impressions.
The passing of Prop. 68 and its $4.1 billion for parks and water priorities in the state is a huge win for the state, but there is more work to be done. We will continue our work with the state legislature to establish a California office of outdoor recreation and our other work at the state and local levels to ensure that the state’s outdoor recreation economy, already the strongest in the nation, remains a vital part of California’s identity and overall economy.
Building on this victory, OIA will be supporting other initiatives in 2018 to provide sustainable and dedicated funding at the state or local level for the benefit of outdoor recreation, including the Georgia Outdoor Stewardship Act.
If you would like more information about outdoor recreation issues in California, or OIA’s work to fund outdoor recreation and outdoor recreation infrastructure, please reach out to OIA’s government affairs team at firstname.lastname@example.org.