Breaking News: State Data Leak

OIA Executive Director Amy Roberts was the source. In a Facebook Live broadcast yesterday, she revealed incredible new numbers from the 2017 Outdoor Recreation Economy State-by-State report. Didn't catch it live? Watch it now.

June 27, 2017

When it comes to “classified” information, OIA Executive Director Amy Roberts is usually a steel trap. For instance, she kept the 2017 Outdoor Recreation Economy national report numbers under wraps for weeks before the official release in April, when we officially reported that ours is an $887 billion industry that supports 7.6 million jobs and generates $65.3 billion in federal tax revenue.

But even poker-faced Amy couldn’t keep the following numbers under wraps, and yesterday she spilled the beans—revealing the new data for OIA’s home state of Colorado.

Consider this a little appetizer for the state-by-state data, which we’ll release on July 26, 2017, at Outdoor Retailer Summer Market. Come learn more about the report at the Industry Breakfast on Day 1, and then join us for lunch and the official launch of the data for all 50 states.

Are you a Colorado business and/or a passionate Colorado outdoorists who wants policymakers to understand and invest in this massive sector of the state’s economy? Use this social toolkit to share the message with your fellow Coloradans and your elected officials.

Whether it’s the outdoor products you buy, the guide you work with or the slope you ski down every time you go skiing, hiking, fishing, hunting or whatever outside you are supporting outdoor industry related jobs and contributing to the outdoor recreation economy.

Colorado Rec Stats-collage4The report proves what we have known all along—the fact that communities across Colorado recognize that outdoor recreation supports a healthy lifestyle, contributes to a high quality of life and attracts employers and families.

Now that we have shared this exciting news we invite you to stay tuned until July when we release the full 50-state report and toward the end of the year when we release a report by all 435 congressional districts – I have a feeling those numbers are going to be very interesting too!

Go to OIA’s Advocacy Center to learn more about the outdoor recreation economy.


Thanks for watching!