Audio Outdoorist: How Orvis is Growing Its Brand Value
As an early adopter of the Higg Index, Orvis has backed up its corporate sustainability mission with real, measurable action.
By adopting and using the Higg Index to benchmark and improve its supply chain, Tiffany Teaford’s team at Orvis is giving outdoor consumers exactly what a majority of them say they want. In the clip below, Tiffany talks about the data that indicates consumers are already demanding sustainability from their products and why Orvis is committed to responding to consumers through its work with the Higg Index. In the full episode, Tiffany joins his peers from Columbia, REI, Burton, Mountain Khakis and Gore to talk about why their companies adopted and have committed to using the Higg Index.
Brands, get a Higg Index account NOW for FREE: For a limited time, Outdoor Industry Association is subsidizing the cost of registration for all OIA brand members under $500 million annual revenue. Contact us for details on how to sign up and be a part of the industry’s sustainable business movement.