A Force For Sustainability
VP OF MARKETING,
FARM TO FEET
Although their businesses compete for market share, Dave and Jennifer have committed themselves and their respective companies to seeking industry-wide adoption of a single, standardized tool for measuring and creating sustainability throughout the supply chain — from raw materials sourcing to manufacturing, shipping and end-of-life. Farm to Feet and Smartwool are members of OIA’s Sustainability Working Group, and both brands are among the early adopters and proponents of the Higg Index tool, established by the industry for the industry. Together they exemplify what can happen when brands put aside their competitive interests and, instead, focus on pulling an entire product category — and by extension — an industry, toward more responsibly manufacturing and distribution practices.
Alone we can each do something.
Together we can do anything.