A Force For Policy
COLORADO OUTDOOR RECREATION INDUSTRY OFFICE
“My office’s primary focus is to galvanize and promote the outdoor recreation industry in our state and support and encourage Coloradans to spend more time outside. The numbers in OIA’s Outdoor Recreation Economy report highlight that more than 71 percent of Coloradans participate in outdoor recreation.” -Luis Benitez
A mountaineer and climbing guide who has summited the world’s most formidable peaks, Luis Benitez might wind up being known as much for his pioneering role as Colorado’s first Director of Outdoor Recreation Industry as for his impressive alpine ascents. Since 2015, Benitez has been racking up local, state and national headlines for, finally and in earnest, getting outdoor recreation businesses a seat at the policy table in Colorado. One of those businesses is Icelantic Skis, a Colorado-born and -raised gear company under the intrepid leadership of Annelise Loevlie. Despite Icelantic’s rise in the market and the tendency for competing companies to move production overseas, Annelise is committed to keeping jobs in Colorado. One of 22 advisors on Luis’s OREC council, Annelise is helping to form a collective voice and collaborative vision for Colorado’s outdoor recreation economy. Together, Luis and Annelise represent the power of joint action between local business and state government to affect and grow an industry and state economy in tandem.
Alone we can each do something.
Together we can do anything.