A Force For Policy
VICE PRESIDENT OF BUSINESS NETWORK,
GLOBAL MAKE-TO-ORDER BUSINESS MANAGER,
H.G. Wells famously said: “Every time I see an adult on a bicycle, I no longer despair for the future of the human race.” It’s true there is something inherently hopeful about the simple machine. And yet at $81 billion a year and 770,000 jobs, the cycling industry is a complex network of stakeholders. And that network, when organized toward a common mission, is a powerful lever that can influence everything from mental health to public health, from urban design to traffic congestion, from carbon emissions to crime reduction. Jenn Dice and PeopleForBikes are dedicated to protecting, growing and improving bike infrastructure. The best way to do that, she says, is to “lead with the voice of business.” Enter Pearl Izumi, a brand that is dedicated to getting more people on bikes. Partners since 2002, Pearl Izumi and PeopleForBikes lobby tirelessly at the federal, state and local level for bike policy to ensure that everyone can access the simple but powerful experience of pedaling two wheels.
Alone we can each do something.
Together we can do anything.