A Force For Policy

HANS COLE
DIRECTOR OF ENVIRONMENTAL CAMPAIGNS,
PATAGONIA

ANN KRCIK
SR. DIRECTOR OF BRAND COMMUNICATIONS & OUTDOOR EXPLORATION,
THE NORTH FACE

ALEX THOMPSON
VP OF BRAND STEWARDSHIP & IMPACT,
REI

It’s not often that three of the largest brands in an industry ban together to fight for the common good. But that’s become the norm for Hans, Ann and Alex, who collaborate to elevate the industry’s voice in the fight to protect our nation’s public lands, the backbone of the $887 billion outdoor industry that supports 7.6 million American jobs. Together, they are a force for public lands and the recreation economy.

Alone we can each do something.

Together we can do anything.

Join Us.

 

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