A Force For Outdoor Participation
FOUNDER & CEO,
“Well unfortunately, we continue to have to have reasons to get out. That’s the moment I realize nature is a powerful healer and I think that we need nature, especially in divisive times. We need that place where the trees don’t know what color you are. The birds don’t know what your social economic status is. It’s a place of not only healing, but a place to equalize us and to help us hear one another and see one another and have that relationship.” -Rue Mapp
Jerry understands that there’s more to REI than the number of backpacks sold each year. For him, growth also means getting more people outside by engaging diverse communities in the outdoor lifestyle we’ve all come to love. That’s why REI has partnered with Rue and OutdoorAfro to engage more people of color— now and in the future. Rue and Jerry believe that the growth of the outdoor industry is tied to the inclusion of all people and communities.
Alone we can each do something.
Together we can do anything.