5 Reasons Specialty Retailers Shouldn't Miss RISE at ORSM 2016

Rhonda Abrams, one of America's most recognized advocates for and experts on small business, Rhonda Abrams will share her insights and expertise.

July 22, 2016

Rhonda Abrams’s weekly syndicated newspaper column, “Small Business Strategies,” is the nation’s most widely read column on the topic, reaching more than 20 million readers through 130 outlets, including USATODAY.com, Inc.com, and Costco Connection.

Reserve your seat.

If you’re in retail, here are five reasons why you shouldn’t miss this:

  1. Abrams’s 19 books on business planning and entrepreneurship have been translated into more than 30 languages, adopted by more than 1,000 business schools, including 22 of the top 25 entrepreneurship programs in the U.S. That’s pretty good street cred.
  2. Pop quiz: Which of these people’s advice should you ignore: your customers, your spouse, your social media connections, your industry peers? Abrams will share the answer and offer some good advice for small business owners about whom they should and whom they shouldn’t listen to.
  3. You’ll probably get a few specific and timely tips about making the most of OR Summer Market. Get a head start with her “9 secrets of trade show success.”
  4. Abrams shares five key tools to grow your business, get more customers, and increase profits at the National Retail Federation’s Big Show this past February, 2016. Rhonda says, “Go small to go big: It’s important to find a niche, the reality is that small businesses can’t effectively compete with large companies by being everything to everyone.”
  5. Free stuff! Rhonda has a wealth of tools and information in her company’s Solution Center, from tools that help you get the most out of business trips to loyalty programs to getting publicity and designing brochures. Check them out to plan better and grow bigger.

Come learn from Abrams at RISE on Tuesday (Day 0) from 2:15–3:30 p.m. at the Gallivan Center. More specifics about Abrams’s presentation can be found here.

This session may be broadcast at The Camp on Thursday.